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Field Marketing Manager, EMEA (f/m/d)



Marketing & Communications
United Kingdom
Posted on Tuesday, June 4, 2024

About the Opportunity

Contentful is looking for an EMEA Enterprise Field Marketing Manager to join our Growth & Performance marketing team in London. In this role, you will develop marketing programs for the EMEA Enterprise go-to-market team to increase awareness, drive engagement, and build pipeline. Working closely with the sales teams in your region, you will identify target accounts, develop strategy, and execute campaigns in order to support our efforts.

The successful candidate will be a key player in developing and executing the Enterprise ABM strategy, working with cross-functional teams to create tailored campaigns that engage key accounts and support Contentful’s commitment to build trust and credibility as an enterprise-ready CMS, the role will heavily focus on developing Enterprise programs, driving business growth by building brand awareness and generating marketing leads via multiple marketing channels and field activities.

What to expect?

  • Coordinate territory planning and execution with sales & marketing stakeholders to build field marketing program calendars to support our pipeline development
  • Devise and execute targeted marketing strategies, emphasizing enterprise-level brand awareness and precise ABM campaigns to identify and attract high-value accounts
  • Manage all aspects of event and digital-event coordination including strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics.
  • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
  • Strategize, order and deliver promotional items to support sales & events/digital-events in your region
  • Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
  • Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings.
  • Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
  • Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets

What you need to be successful

  • Bachelor’s degree
  • 5+ years of B2B experience driving field marketing efforts within SaaS environment serving an Enterprise audience
  • Familiarity with the B2B technology sales cycle and how to employ full funnel marketing tactics that create & nurture leads, influence pipeline, and drive adoption
  • Proven track record of engaging Enterprise accounts across the EMEA market
  • Management of ABM events and targeted campaigns, demonstrating a proven ability to develop strategies that resonate and secure high-value engagements
  • Motivated to be an ally to the sales team, working closely with the sales function to collaborate on lead generation activities
  • Passionate about the role field marketing plays and excited to bring new fresh ideas to Contentful
  • In-depth understanding of demand generation and marketing strategies across EMEA
  • Knowledge of the customer experience landscape is recommended
  • Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
  • Ability to work independently and in a group setting
  • Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
  • Strong written and verbal communication skills
  • Acute attention to detail; demonstrated ability for accuracy and thoroughness
  • Ability to work effectively with internal and external clients
  • Proven negotiation, problem-solving, organization and project management skills
  • Experience handling large budgets
  • Knowledge of Adobe Programs (Photoshop, Illustrator), Marketo and Salesforce is not required but helpful
  • Ability to travel across EMEA is required; some international travel may occur in the future as well.

What’s in it for you?

  • Join an ambitious tech company reshaping the way people build digital experiences
  • Full-time employees receive Stock Options for the opportunity to share in the success of our company
  • Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
  • We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days
  • Time off to care for and focus on your growing family
  • Use your personal annual education budget to improve your skills and grow in your career
  • Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
  • An annual wellbeing stipend to care for your physical, financial, or emotional health
  • A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
  • New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

#LI-Hybrid #LI-Remote

Who are we?

Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

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