At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

The Role You'll Play

As the Lifecycle Marketing Lead, you're a strategic, hands-on marketer who knows how to balance ownership with collaboration. You're comfortable independently driving complex programs while also partnering closely with cross-functional teams to support broader business goals. You bring a strong lifecycle foundation, a test-and-learn mindset, and the ability to translate data into clear insights and recommendations.

• Own and independently manage our B2C lifecycle program (via Braze), including end-to-end campaign development, cross-functional coordination, experimentation strategy, and ongoing performance analysis
• Lead campaign planning, execution, and optimization for B2C lifecycle initiatives, including AB testing and bi-weekly performance reviews to drive continuous improvement
• Support B2B lifecycle and daily communications by executing email marketing (via Marketo), in-product notifications, and on-site banners in partnership with internal stakeholders
• Collaborate with Lifecycle Marketing, Product Marketing, Marketing Technology, Sales, and Creative teams to deliver cohesive, customer-centric communications across the journey
• Develop and execute personalized, segmented campaigns aligned to lifecycle priorities that drive acquisition, engagement, upsell, and retention
• Define, track, and report on lifecycle success metrics, using insights to inform strategy and optimization
• Partner with Marketing Technology and Operations to enhance automation capabilities and improve scalability and effectiveness
• Stay current on lifecycle marketing best practices, tools, and trends, applying learnings to evolve team programs

The Experience You’ll Bring

• 5+ years of marketing experience with at least 2+ years proven experience in Lifecycle Marketing, preferably in a B2B SaaS or technology business
• Proficiency in marketing automation platforms, CRM systems, and analytics tools; Braze and/or Marketo experience strongly preferred
• Exceptional analytical capabilities and substantial experience in AB testing
• Strong project management skills and communication skills
• Comfort working in a highly cross-functional environment

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.