Country Manager UK&I

ClassPass

ClassPass

Posted on Nov 5, 2025

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You’ll Play As the Country Manager for the UK and Ireland, you’ll shape the future of ClassPass in one of our most dynamic regions. You’ll drive strategy, inspire a talented team, and strengthen partnerships that bring movement, wellness, and joy to more people every day. Based in London, this role partners closely with the General Manager, Europe, to grow the business and lead our regional strategy.
  • Define and deliver the growth strategy for the UK and Ireland, aligning it with ClassPass’s global vision.
  • Strengthen relationships with top fitness, wellness, and experience brands, creating a thriving, sustainable partner network.
  • Lead, coach, and empower a high-performing team of account managers and sales professionals to reach ambitious goals.
  • Identify and execute innovative supply strategies that expand our market footprint and help ClassPass maintain a leading position in the UK experience economy.
  • Partner with Marketing to localize campaigns, launch new markets, and manage budgets effectively.
  • Collaborate with global and regional teams to align on corporate initiatives and deliver consistent business results.
  • Use data and insights to inform strategy, track performance, and continuously optimize operations.
  • Champion a culture of inclusion, curiosity, and collaboration that reflects the spirit of ClassPass.
Experience You Bring
  • Proven experience leading partner-facing teams across account management and sales.
  • A strategic mindset and analytical approach, with the ability to solve complex business challenges.
  • Strong understanding of P&L management, marketing fundamentals, and commercial levers.
  • Excellent communication and collaboration skills across diverse, cross-functional teams and time zones.
  • Demonstrated success in building relationships and negotiating with senior partners or brand leaders.
  • Strong organizational skills and the adaptability to thrive in a fast-changing environment.
  • Data-driven decision-making and a results-oriented approach.
  • A genuine passion for fitness, wellness, and the experiences that help people feel their best.

What's in it for you?

We're committed to supporting you both inside and outside of work, offering a comprehensive benefits package that prioritises your health, wellbeing, and future:

Fully Remote Position.

Time Off: Generous paid time off, plus company-wide monthly wellness days to recharge.

Health and Wellness:

  • Private Health Insurance (AXA)
  • Dental Insurance (BUPA)
  • Monthly Wellness Stipend (Benepass)
  • Calm Subscription
  • Discounted ClassPass Plan
  • Spring Health Mental Health Support

Financial and Future:

  • Royal London Pension Scheme: Up to 6% employer match
  • Life, Income & Critical Illness Insurance
  • Carrot Fertility Benefits: Support for family planning with available funds

Additional Perks:

  • BenefitsHub Platform: Access to a wide range of exclusive discounts.
  • Bonusly Reward Recognition
  • Cycle-to-Work Scheme
  • Eye Test Vouchers

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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