At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

Who we are

At Mindbody + ClassPass, we’re innovating for the future of wellness by bringing together the best of both sides of the market: Mindbody is the industry’s most trusted technology platform, empowering tens of thousands of wellness brands around the world with the software and resources they need to run and grow their businesses. ClassPass is one of the most popular apps for fitness lovers and self-care enthusiasts, partnering with over 30,000 fitness studios, gyms, salons, and spas around the world. We’re on a mission to create a wellness community for all—opening the doors to more authentic, local wellness experiences than ever before.

About the right team member

As the Sr. B2B Marketing Lifecycle Marketing Manager, you will play a critical role in driving success for customers throughout their journey. We’re looking for a strategic thinker with strong business acumen and a proven ability to drive complex, often ambiguous projects forward with minimal oversight. You’re someone who thrives in gray areas, can quickly identify what’s needed, and takes initiative to build the path forward. In addition to being highly detail-oriented and analytical, you bring a bias for action and are energized by owning programs end-to-end.

This is an individual contributor role on a growing team (you’ll be #5), and you’ll be empowered to take full ownership of projects while collaborating across Lifecycle, Product Marketing, Creative, Sales, and more.

We’re looking for a candidate with 5–8 years of marketing experience (lifecycle preferred) and the following strengths: being detail-oriented, highly process-centric, collaborative, analytical, and self-driven.

About the role

• Take full ownership of complex, often ambiguous lifecycle marketing projects — from defining communication strategies aligned with business goals to executing and iterating based on data-driven results.
• Execute daily customer communications, including email marketing (via Marketo), in-product notifications (via Pendo), on-site banners, and webinars.
• Collaborate closely with Marketing Operations, Creative, Product Marketing, and Sales to support business goals across the customer journey.
• Develop and deploy segmented, personalized campaigns designed to drive acquisition, engagement, upsell, and retention.
• Use A/B testing and insights to optimize messaging and performance.
• Partner with Marketing Technology and Ops to evolve our automation capabilities and improve operational effectiveness.
• Support content development in partnership with Creative and Product Marketing teams.
• Stay current on lifecycle marketing trends, tools, and tactics — bringing fresh ideas and innovations to the team.

Skills & experience

• Demonstrated business acumen — ability to understand strategic goals and translate them into actionable marketing initiatives
• Strong analytical capabilities and experience with A/B testing
• 5–7+ years of marketing experience, ideally in a B2B SaaS or technology environment preferred
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (Marketo experience preferred)
• Highly comfortable working independently in a cross-functional, fast-paced environment
• Bonus: Experience managing a marketing calendar or communications intake process

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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