Lead Product Marketing
Clara
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See open jobs at Clara.See open jobs similar to "Lead Product Marketing" General Catalyst.Marketing & Communications, Product
Bogotá, Bogota, Colombia
Posted on Tuesday, March 14, 2023
Clara is the leading spend management platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, Bill Pay, financing solutions, and our highly-rated software platform used by thousands of the most successful companies across the region. Clara is backed by top global and regional investors such as Coatue, DST Global, General Catalyst, monashees, Kaszek, Canary, A*, BoxGroup, SV Angel, GFC, Picus Capital, Avid Ventures, ICONIQ Growth, Goldman Sachs, and prominent angel investors.
We’re creating the future of how company finances are run and helping our customers be more successful. We aspire to empower companies to operate with agility and financial clarity, ultimately increasing the economic competitiveness of Latin America. We’re looking for the best talent in the region (and beyond) to join us on this journey.
We are looking for someone who will:
- Working with the global marketing and product teams, define the first strategy for Product Marketing at Clara that enables the customer adoption flywheel.
- Create messaging and positioning materials that align our product set with customer needs and differentiate us from other solutions in the market.
- Drive product initiatives using relevant KPIs and feedback from existing and prospective customers. Serve as the ‘voice of the customer’ in advocating for product innovation.
- Help sales trainers build and deliver relevant sales enablement content that enhances the sales team in all phases of the sales cycle.
- Collaborate with internal and external stakeholders to compose white papers, eBooks, and other product/technical content that is used in the marketing funnel.
- Own and manage launches of new features/products and establish launch strategies and metrics across teams to drive execution.
- Manage the overall customer communication strategy (from a product perspective) and ensure it aligns with other customer-facing initiatives like loyalty and upsell programs.
Our requirements are:
- 6-8 years of experience
- 2+ years of product marketing experience
- Great communication skills with an ability to manage projects across multiple stakeholders in different countries (Brazil, Mexico, and Colombia)
- Proven experience as a Sr. Product Marketing Manager or similar role
- Experience in creating and executing highly detailed go-to-market plans in collaboration with sales and product management.
- A portfolio of highly impactful content that they are proud to share.
- Thrived in a data-driven organization where impact is measured in terms of customer acquisition/adoption/retention.
- A highly organized and detail-oriented profile.
- Hands-on and autonomous professional, who takes ownership and gets things done.
- Business Fluency in English; desired business proficiency in Spanish and Portuguese (Brazilian).
The way we do things is as important as what we do. That is why we operate on a set of carefully-identified values. They are what we expect from ourselves and each other in our day-to-day.
We value
* Clarity - Open and direct communication
* Simplicity - Pare things down to the essential
* Ownership - We're all owners and act like it
* Pride - Make quality products we're proud of
* Always Be Changing (ABC) - Continuous self-improvement
* Inclusivity - Every voice counts; we value each other for our shared mission and contributions
We are
* Shaping business finances in Latin America
* Driven by our 6 core values
* Proud of our inclusive and caring culture
* Certified as Top LinkedIn Startup
We offer
* Competitive salary & a robust stock ownership plan
* 100% flexible work model
* A set of benefits that are adaptable to your needs & way of life
* Opportunities for growth in a fast-paced environment
* A chance to shape B2B payments in Latin America and increase the region’s economic competitiveness
This job is no longer accepting applications
See open jobs at Clara.See open jobs similar to "Lead Product Marketing" General Catalyst.