Senior Manager, Social Media
Chief
Location
New York
Employment Type
Full time
Location Type
Hybrid
Department
MarketingMember Comms & Brand Marketing
About us:
Chief is a private network of the most powerful women executives in business. Our mission is to maximize the leadership impact of our members. Our network represents more than 10,000 companies including 77% of the Fortune 100, and nearly 40% of our members are in the C-Suite. Chief has been recognized as one of TIME’s 100 Most Influential Companies and one of Fast Company’s Most Innovative Companies.
Membership to Chief provides access to a vetted community of senior women executives and valuable insights that shape their leadership. The experience is digital and in-person, allowing members to build connections, engage in compelling discussions, and access resources in ways that are most meaningful to them. Our offerings range from executive coaching and executive education to thoughtful in-person and virtual programming and events that guide leaders through the most pressing topics in business. We have members across the United States with clubhouse locations in NYC, LA, Chicago, San Francisco, and Washington, DC.
Founded in 2019, Chief is backed by renowned investors including CapitalG, General Catalyst, Inspired Capital, and Primary Ventures.
Our network brings women in leadership together to share their ideas, insight, and influence, and the power of what we’re doing is felt by every member of our team. Our workplace is built on being real and respectful. We help grow careers, maintain our team’s wellbeing, and give everyone a seat at the table. We build teams where diverse voices, identities, perspectives, and experiences are represented and celebrated. Read more about working at Chief: https://chief.com/careers.
About the Role:
The Senior Manager, Social Media will shape and maintain the narrative that advances Chief’s mission to create more possibilities for women’s power – across social media platforms.
The Senior Manager, Social Media will own our Chief Social Media channels end-to-end, and lead Executive Social Media – from content development and publishing to community engagement and providing performance insights. This role is ideal for someone who is hands-on, deeply fluent in social culture, inspired by the subject matter, and capable of producing best-in-class content that builds brand affinity and powers a Chief editorial flywheel. They can move fluidly between creator, editor, and strategist.
This role ensures all Social Media content, community management, and publishing strategies reflect Chief’s position as the most influential private community for senior women leaders. This role reports to the VP of Brand & Marketing and works in close collaboration with cross-functional partners, including Comms/PR, Events & Programming, Growth Marketing, and Sales teams, and is supported by creative, operations, and analytics functions to develop and execute integrated ideas.
What you’ll do:
Own Chief’s organic brand and Executive Leadership Social Media channels (LinkedIn, Instagram, Facebook, Threads, YouTube, others), including ownership & oversight, publishing, calendar planning, content development, influencer relations, partnership amplification, and community engagement.
Develop and implement compelling content initiatives that align with brand goals and resonate across all Social channels throughout the year, integrated messaging, and consistent brand voice at every touchpoint.
Partner with the VP of Marketing and VP of Comms to guide cross-functional collaboration with internal creative, editorial, and content teams.
Concept, script, and edit high-quality content – including short-form video, social-first graphics, carousels, and experiential storytelling – using the latest available tools and platforms (Canva, CapCut, etc).
Develop and execute amplification strategies for major membership moments: ChiefX, product and programming updates, Executive Education launches, Clubhouse storytelling, and more.
Build and maintain editorial calendars that balance brand storytelling, campaigns, real-time moments, and community-driven content.
Partner closely with Communications and Editorial functions to grow Chief visibility and authority across generative discovery platforms (i.e., AI search, LLM-powered answers, and social-to-search pathways) – distributing content that strengthens Chief’s GEO footprint and positively influences perception.
Own channel hygiene (bios, highlights, pinned content, format standards) to deliver a consistent brand experience and organic traffic flywheel.
Act as the “voice of Social” to internal, Member-facing teams, empowering their ability to represent Chief and enabling higher member retention rates.
Own performance measurement: track KPIs, build executive-friendly recaps, translate data into actionable recommendations, and evolve your work based on learnings.
Manage day-to-day relationships with external creative partners, working closely to inspire breakthrough creative that elevates and evolves the brand.
Effectively manage budget in partnership with the VP of Brand Marketing and Finance teams.
What you’ve done and enjoy doing:
8+ years of experience in Social Media leadership, in the fields of membership marketing, digital marketing, creative, and/or advertising.
5+ years developing and leading content and creative strategy and execution.
Fluency in Social Media platforms, video storytelling formats, and best practices for GEO optimization.
Fluency in AI-driven tools and platforms that enable premium creative development.
Direct experience partnering with customer-facing teams, supporting their requirements, and enabling Sales.
Subject matter expertise in the realm of premium memberships and executive membership communities.
Strength in translating complex services (e.g., coaching, leadership development, events, education) into clear value propositions.
Ability to write with clarity, empathy, and authority — especially for senior executive audiences.
Comfort working in a fast-moving environment and partnering across Marketing, Product, and Comms.
Deep understanding of women’s leadership, community-based brands, and/or the leadership development space is a plus.
Experience managing and deeply collaborating with internal and agency creative/editorial teams to develop innovative content, integrated campaigns, and aligned communications strategies.
Demonstrated ability to architect and implement multichannel brand communication strategies, integrating paid, owned, earned, and shared media to achieve measurable business outcomes.
Project management with a track record of end-to-end project ownership and successfully delivering results in a fast-paced, dynamic business environment.
Thrives in both independent and collaborative work environments; nimble, resourceful, and detail-oriented.
Proven success in evolving brand positioning and storytelling frameworks in response to cultural and market trends.
Elevated taste level.
Why You'll Want to Work Here:
Competitive salary and equity
Flexible vacation policy
20 weeks of paid gender neutral parental leave
Full medical, dental, and vision packages, 401(k)
Opportunity to work for a startup focused on driving real change for women in business
Opportunity to create and attend inspiring experiences and events with leaders of the industry
Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers
While we’re committed to remaining compliant and adhering to mandates, for us, pay transparency is more than a consideration of what’s lawful and unlawful but rather, an opportunity to disclose what’s required, and what we think is a fair and equitable compensation framework.
At Chief, we want to hire, develop, and retain the best talent, making Chief a top destination to accelerate your career. Our compensation framework is a key part of our vision, and we continually revisit and invest in our philosophy and framework to ensure we remain competitive and relevant, on a quest to achieve our vision.
The pay transparency mandates, as well as our own policies and practices, are a means of narrowing the gender pay gap and fostering an engaged and positive working environment that builds trust, on our mission to change the face of leadership.
The base salary for this role is: $150,000
Chief participates in the E-Verify Program in certain locations, as required by law.