Job Summary:

We're looking for an exceptional Organic Performance (SEO) Manager to join our team at Cazoo, helping to transform the way people buy used cars and making buying a car no different to buying any other product online today.

The Organic Performance Manager will be responsible for helping to develop and implement our organic growth strategy alongside the team and identifying new opportunities to grow our organic visibility. A big part of this role will be to identify the right content strategy to meet customer intent.

Working closely with a dedicated team of OP marketers you’ll be helping to grow organic visibility across a variety of search engines and contexts. Whether it’s supporting a potential customer looking to purchase a specific type of car but not knowing where to start; to helping a new customer find a pick-up location or familiarise themselves with our guarantee policy – we need to ensure the most helpful and best-in-class content is front and centre.

This diverse role in a fast-paced working environment will require you to be adaptable, learn fast and be pro-active in helping your team wherever possible. The role will inevitably lead you to daily collaboration with a broad range of stakeholders, including Product, Content and PR from across the business, so clear and decisive communication and being comfortable and confident talking about Organic Performance will be an important factor in helping you succeed in this role.

You will be someone that enjoys working in a fast-paced environment with a hands-on attitude and at heart with a data-driven mindset, sharing fresh ideas for how to apply best practice to improve our customer’s experience with Cazoo whilst driving incremental organic traffic.

What you’ll be doing:

• Building out keyword universes and working with your line manager on overall strategy.
• Defining Cazoo’s onsite and offsite strategy in collaboration with the Digital and Content and PR teams.
• Working with external agencies to carryout outreach projects to continually grow a diverse back link profile.
• Identifying search trends, analysing a search landscape and owning all content briefs to capitalise on demand.
• Ensuring on-page-seo best practice and user experience is paramount across our domains.
• Local search and Google My Business management.
• Working closely with the Technical OP manager, you will ensure a best in class approach across Cazoo.co.uk for content strategy and technical implementation.
• Supporting with Technical OP tasks such as Crawl and log file analysis and technical SEO Audits.

Required skills and experience:

• Experience within a similar role, working closely with Product, PR, Content and Paid Marketing teams.
• Comfortable in using BI software (for example GA360/GA4, Pi Datametrics, GSC, Looker etc) to make informed data-led decisions.
• Experience in using SEO software (DeepCrawl, Screaming Frog) for analysis.
• Clear and confident communication skills.
• Confident negotiating skills.
• Experience in building out keyword universes to inform strategic decisions.
• Keen eye for detail and pro-active approach to problem solving.

Benefits:

Along with a competitive salary, we offer an outstanding benefits package, including annual bonus and 25 days holiday (plus an extra day for your birthday). At Cazoo we are passionate about well being as such we provide an annual wellness fund and are partnered with a leading healthcare provider. We also offer up to 5% salary matched pension scheme, along with life insurance and critical illness cover.

Useful info:

Our London home is located a stone’s throw from Euston Station and close to Kings Cross, with tube stations on the Northern, Victoria, Piccadilly, Hammersmith & City and Circle lines all a short walk away.

We are an equal opportunity employer and we value diversity and inclusivity. We do not discriminate on the basis of gender, race, age, sexual orientation, colour, religion, national origin, disability status or marital status

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