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Organic Performance Manager

Cazoo

London, UK

Posted on Thursday, March 9, 2023

<h2> About Cazoo and our culture: </h2> In just four years, we’ve transformed the car buying experience in the UK and we’re seeking the best talent to help us move forward in our journey. Our aim is to make getting your next car no different to ordering any other product online today, where consumers can simply and seamlessly purchase a car entirely online for delivery or collection in as little as 72 hours. Right now, we are looking for people who want to maximise their impact – for their careers, colleagues and our customers. We're looking for someone who wants to learn with the best, take the initiative and love the challenge of working in a constantly evolving organisation. You will also be driven to make a positive impact on others and want to be part of building a strong community at work. <h2> About this role and the impact you will have: </h2> The Organic Performance strategy manager will be responsible for helping to develop and implement our organic growth strategy alongside the team and identifying new opportunities to grow our organic visibility. A big part of this role will be to identify the right content strategy to meet a customer intent. Working closely with a dedicated team of OP marketers you’ll be helping to grow organic visibility across a variety of search engines and contexts. Whether it’s supporting a potential customer looking to purchase a specific type of car but not knowing where to start; to helping a new customer find a pick-up location or familiarise themselves with our guarantee policy – we need to ensure the most helpful and best-in-class content is front and centre. This diverse role in a fast-paced working environment will require you to be adaptable, learn fast and be pro-active in helping your team-mates wherever possible. The role will inevitably lead you to daily collaboration with a broad range of stakeholders, including Product, Content and PR, from across the business so clear and decisive communication and being comfortable and confident talking about Organic Performance will be an important factor in helping you succeed in this role. You will be someone that enjoys working in a fast-paced environment with a hands-on attitude and at heart with a data-driven mindset, sharing fresh ideas for how to apply best practice to improve our customer’s experience with Cazoo whilst driving incremental organic traffic. <h2> What you will be doing: </h2> <ul> <li> Building out keyword universes and working with line manager on overall strategy. </li> <li> Defining Cazoo’s onsite content strategy in collaboration with the digital and Content teams. </li> <li> Identifying search trends, analysing a search landscape and owning all content briefs to capitalise on demand. </li> <li> Updating content (in collaboration with team content) via CMS to ensure Cazoo remains relevant today. </li> <li> Ensuring on-page best practice and user experience is paramount across our domains. </li> <li> Implementing performance measurement framework. </li> <li> Communicating strategy to stakeholders. </li> <li> Local search and Google My Business management. </li> <li>Working closely with the Technical OP manager, you will ensure a best in class approach across Cazoo.co.uk for content strategy and technical implementation.</li> </ul> <h2> We’re looking for some with: </h2> <ul> <li>Experience working closely with Product, PR, Content and Paid Marketing teams.</li> <li> Comfortable in using BI software (GA360, Pi Datametrics, GSC, Looker etc.) to make informed data-led decisions. </li> <li> Clear and confident communication skills. </li> <li> Confident negotiating skills. </li> <li> Experience in building out keyword universes to inform strategic decisions. </li> <li>Keen eye for detail and pro-active approach to problem solving.</li> </ul> <h2> Benefits: </h2> Wherever you work at Cazoo, you’ll have what you need to be at your best. Our rewards, benefits, and initiatives have been created so you can make an impact on your career, your colleagues, our customers and the communities we are a part of. Along with a competitive salary, we offer an outstanding benefits package, including annual bonus and25 daysholiday (plus an extra day for your birthday). At Cazoo we are passionate about well being as such we provide an annual wellness fund and are partnered with a leading healthcare provider. We also offer up to 5% salary matched pension schemes, along with life insurance and critical illness cover. <h2> Useful information: </h2> Our selection process will typically involve an initial chat with one of our recruitment team followed by a selection of competency based interviews with stakeholders and the hiring manager. We know that diverse teams make better teams and we are an equal opportunity employer who values diversity and inclusivity. We do not discriminate on the basis of gender, race, age, sexual orientation, colour, religion, national origin, disability status or marital status.

Cazoo is an equal opportunity employer.

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Organic Performance Manager