Join our companies in their quest to drive powerful, positive, change that endures.

Paid Search Specialist

Cazoo

Cazoo

Marketing & Communications
London, UK
Posted on Monday, February 6, 2023
<h2><strong>About Cazoo and our culture:</strong></h2> <p><span style="font-weight:400;">In just four years, we’ve transformed the car buying experience in the UK and we’re seeking the best talent to help us move forward in our journey. </span></p> <p><span style="font-weight:400;">Right now, we are looking for people who want to maximise their impact – for their careers, colleagues and our customers. We're looking for someone who wants to learn with the best, take the initiative and love the challenge of working in a constantly evolving organisation. You will also be driven to make a positive impact on others and want to be part of building a strong community at work.</span></p> <p><span style="font-weight:400;">Our aim is to make getting your next car no different to ordering any other product online today, where consumers can simply and seamlessly purchase a car entirely online for delivery or collection in as little as 72 hours.</span></p> <h2><strong>About this role and the impact you will have:</strong></h2> <p><span style="font-weight:400;">We're looking for an exceptional <strong>Paid Search Specialist</strong> to join our team at Cazoo. </span><span style="font-weight:400;">You will contribute to delivering our Performance Marketing strategy across Paid Search, Paid Social, Display, Aggregators and Affilates.</span></p> <p><span style="font-weight:400;">Reporting into a Senior Performance Marketing Manager, t</span><span style="font-weight:400;">his diverse role in a fast-paced working environment will require you to be adaptable, learn fast and be proactive in helping your team-mates wherever possible. </span></p> <p><span style="font-weight:400;">You will be someone that enjoys working in a fast-paced environment with a hands-on attitude and a data-driven mindset, always sharing fresh ideas for improving our Performance Marketing and driving improved return on investment and growth.</span></p> <h2><span style="font-weight:400;"><strong>What you will be doing:</strong></span></h2> <ul> <li style="font-weight:400;"> <span style="font-weight:400;">Supporting the team in implementation of our best-in-class Performance Marketing strategy for Search (</span><span style="font-weight:400;">Google Ads and Bing Ads</span><span style="font-weight:400;">), Aggregators and Paid Social media (Facebook and Instagram).</span> </li> <li style="font-weight:400;"><span style="font-weight:400;">Optimising our performance marketing channels to support growth: Paid Search, Aggregators / Marketplaces, Paid Social, Display, Native ads and Affiliate Marketing.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Utilising bid management technology to manage and optimise paid search activity at scale.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Analysing results to increase the efficiency of the paid budget and monitoring paid ads to ensure best practice.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Working with the wider marketing team to drive sales and revenue growth whilst reducing customer acquisition costs and increasing profitability.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Supporting implementation of our brand digital campaigns.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Conversion optimization and testing of ads and landing pages to further accelerate our strong growth.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">You'll be responsible for reporting on the effectiveness of performance marketing activity.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Implementing test and learn opportunities (e.g. Product Betas, targeting opportunities etc).</span></li> </ul> <h2><strong>We’re looking for some with:</strong></h2> <ul> <li style="font-weight:400;"><span style="font-weight:400;">Ideally 1-2 years Performance Marketing/Paid Search experience.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Experience in planning, implementing and managing Paid Search campaigns using Google/Bing Ads and Search Ads 360, ideally with experience agency-side or at an eCommerce company.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Experience in analysing data and using common performance/web analytics tools (Google Analytics / Looker / Tableau).</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Exposure to other paid channels such as: Paid Social, Display, Aggregators / Marketplaces, Native Ads, Partnerships / Affiliate Marketing, is preferable.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">You are a quick learner with a strong analytical understanding of numbers.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Enthusiasm for learning and sharing knowledge with the rest of the team.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Entrepreneurial passion for working at speed.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Highly reliable, independent, structured and goal-oriented way of working.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Good verbal, written communication skills and presentation skills.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Good stakeholder management skills.</span></li> <li style="font-weight:400;"><span style="font-weight:400;">Ability to think both strategically and tactically depending on the business’ needs.</span></li> </ul> <h2><strong>Benefits: </strong></h2> <p><span style="font-weight:400;">Wherever you work at Cazoo, you’ll have what you need to be at your best. Our rewards, benefits, and initiatives have been created so you can make an impact on your career, your colleagues, our customers and the communities we are a part of.</span></p> <p><span style="font-weight:400;">Along with a competitive salary, we offer an outstanding benefits package, including annual bonus and </span><span style="font-weight:400;">25 days</span><span style="font-weight:400;"> holiday (plus an extra day for your birthday). At Cazoo we are passionate about well being as such we provide an annual wellness fund and are partnered with a leading healthcare provider. We also offer up to 5% salary matched pension schemes, along with life insurance and critical illness cover.</span></p> <h2><strong>Useful information:</strong></h2> <p><span style="font-weight:400;">Our selection process will typically involve an initial chat with one of our recruitment team followed by a selection of competency based interviews with stakeholders and the hiring manager.</span></p> <p><span style="font-weight:400;">We know that diverse teams make better teams and we are an equal opportunity employer who values diversity and inclusivity. We do not discriminate on the basis of gender, race, age, sexual orientation, colour, religion, national origin, disability status or marital status.</span></p> <p> </p> <p> </p>
Cazoo is an equal opportunity employer.
See more open positions at Cazoo