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Senior SEO Content Specialist



Marketing & Communications
Tokyo, Japan
Posted on Thursday, July 11, 2024

Company Description

About the Group/Team

At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Since its launch in August 2013, Canva has grown exponentially. We are one of the world’s fastest growing startups and the journey has only just begun. We take great pride in designing a product and an encompassing experience that users really love.

The SEO group keeps growing globally. Keyword researchers, Tech SEO specialists, SEO content specialists, Copywriters, Engineers, Data analysts, Designers, Operations specialists – we’ve got it all covered, and in many regions of the world.

We’re looking for a passionate Senior SEO Content Specialist to join and help us scale our next phase of growth in Japan.

Being supported by our existing global SEO content team, you will set the foundations of SEO Content Marketing in Japan, from building the local content marketing strategy to building and leading a team of talented freelance copywriters that will execute the plan.

You’ll thrive and adapt in a hyper-growth environment, and be confident in making decisions and tradeoffs backed by data and experience. You have a curiosity for problem-solving, identifying new opportunities and continuous process improvements.

Job Description

About the Role/Specialty

Supported by a mini-team of copywriters, you will be responsible for building and leading the Japan SEO Content Marketing strategy. You'll have access to a range of the best enterprise-level third-party tools, as well as several platforms and products we have built in-house that help us to world-class SEO.

A large part of this will involve building and executing a content marketing strategy for Japan based on SEO and competitor research. You will also be able to draw inspiration from past successes of Canva’s global Content Marketing Strategy, but we count on your deep local knowledge to reach Japanese users in ways that we may have not explored before. You will be expected to maintain a high standard of content quality across your pages, as well as providing guidance to the Japanese Copywriters (briefs, task management, content review, while following a strict content calendar).

What you’ll do (responsibilities)

  • Having a clear overview and understanding of our brand's goals, messaging, and values, you will develop a content strategy for Japan that is aligned with our overarching business objectives and will oversee its implementation.
  • You will bring value to our Japanese audience, drive qualified leads to our website, and help other team members to meet sessions and signups targets.
  • You will build a network of local freelance SEO writers and provide editing support over the medium to long term
  • You will champion content requirements for our landing pages and ensure timely launches.
  • You will supervise the delivery of the local content marketing roadmap for Japan and keep an up-to-date editorial calendar and publishing plan.
  • You will create SEO-optimised and engaging content about various design / marketing topics that is in line with the content strategy of the SEO team.
  • You will track the impact of that content, write actionable playbooks and train your team of copywriters to deliver articles at the highest quality standards.
  • You will review, upload and publish content that follows the latest SEO copy best practices and fits our local tone of voice, which is set by our language managers
  • You have a strong eye for detail in order to catch typos, grammatical lapses and the different nuances of requested topics
  • You will give helpful and constructive feedback as well as coaching to offsite copywriters
  • And of course, you’ll have fun and enjoy working with our amazing international team!


What we're looking for

  • A native-Japanese speaker with business-level English.
  • Excellent grasp of Japanese language - technically strong with a flair for either structured or creative style of writing
  • Intermediate to professional understanding and work experience in copywriting and copy editing, developing a keen appreciation of local writing trends
  • Someone who can demonstrate successful outcomes from previous SEO content projects on large websites that they have led.
  • Someone with a good understanding of each of the three 'pillars' of SEO: content, technical and link building, and how they work together
  • Advanced understanding and work experience in content writing, content marketing, and SEO keyword research
  • Enjoys coordination of projects (and people), is resourceful and relays relevant information across different teams
  • Enjoys writing or editing a variety of different topics and themes
  • We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, this role will suit a candidate with high attention to detail and the ability to closely follow detailed written instructions.

Nice to have’s

  • Experience of running a successful blog
  • Experience using web analytics tools to understand how users engage with content (analytics and performance)
  • Experience with content promotion and distribution
  • Experience with editing and optimisation
  • A passion for creativity and design is a definite plus