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Senior Paid Social Media Manager

Canva

Canva

Marketing & Communications
Sydney, NSW, Australia
Posted on Thursday, July 4, 2024

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Campaign Management - Scale, manage & optimise paid social campaign efforts
  • Intl Growth Teams Collaboration: Collaborate with international growth marketing teams & provide strategic input for paid social brand efforts
  • Share our wins & learnings - Communicate accurate and timely weekly reports on the
  • performance of your campaigns to the team & wider stakeholders.
  • Be the subject-matter expert - Work with paid social teams and internal teams to ensure we’re at the forefront of performance marketing on paid social.
  • Be a team player - Involvement with other marketing, product and growth activities as needed.
  • Make complex things simple - Find new ways to improve efficiency both in terms of performance and process.
  • Help drive our digital strategy - The role will be focused on driving the digital strategy across multiple parts of the funnel and supporting efforts in a growing number of international markets.

You're probably a match if

  • You have at least 6+ years of digital marketing experience and have had hands on keyboard running paid social/paid social campaigns
  • You have a deep knowledge of the digital landscape across Channels, Platforms & Digital Environments including paid social Audio, Video & paid social
  • You have worked on international marketing campaigns and stakeholders in performance marketing and understand the nuances of localized campaign efforts
  • You have worked with complex cross-functional teams/agencies to build integrated campaigns
  • You have worked with adtech/data teams to prioritize your platform/measurement needs
  • You have a strong understanding of brand measurement tools and how to measure/optimize campaigns

About the team

Canva’s B2C Marketing Group has a big mission to build the most loved brand in the world! Our success is shaping how we communicate and relate to our community, and guide teams internally to deliver delightful product experiences and communications.

We’re looking for an experienced paid social leader to scale our global paid social efforts, working closely alongside some of the top performance marketing leaders in the world. You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals.

As part of the team, you will drive the global strategy and expansion of paid social as a channel to deliver accelerated business growth across multiple product lines. We work closely with other marketers, engineers and designers to exponentially grow Canva’s users & revenue.

You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals.

As part of the team, you will manage our paid social advertising efforts across key markets to drive accelerated business growth across multiple countries. We work closely with marketers, engineers, designers to exponentially grow Canva’s users & revenue

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.