SEO Specialist - Outreach Lead
Canva
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Sydney, NSW, Australia
Posted 6+ months ago
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.
What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
Are you a passionate Senior SEO specialist who loves to think big and scale growth? If so, this is the perfect role for you! Canva’s SEO is world class, and we’re looking for a passionate and experienced Global Outreach Lead to manage our internal outreach team as well as external agencies and international contractors. This role is vital in ensuring seamless collaboration and strategic alignment, driving our global outreach efforts, and achieving our ambitious growth goals.
We are looking for someone who understands the principles around data-driven and product-led SEO, is able to understand the big picture plus someone who is excited about getting their hands dirty to really move the needle. You’ll thrive and adapt in a fast-paced environment, and you’re confident in making decisions and tradeoffs backed by data and experience. You have a knack for problem-solving, identifying new opportunities and continuous process improvements.
What you'll do:
- Define, develop, and oversee the execution of the global outreach strategy
- Lead our internal outreach team, and effectively engage with agencies and international contractors to ensure parity
- Foster strong relationships with all partners to ensure their efforts are aligned with Canva’s brand, message, and goals
- Monitor, measure, and report on the performance of outreach initiatives, adjusting strategies as needed to optimize results
- Develop and provide training and support to the internal team to improve overall outreach efforts and skills, as well as ensure best practices are shared and implemented consistently
- Collaborate with internal stakeholders, such as brand, product, and design teams, to plan and execute PR-style outreach campaigns
- Stay current on industry trends, competitor activities, best practices, and emerging outreach strategies to continuously innovate and improve our efforts
- Manage budget allocation and advise on resources, ensuring efficient optimization of investments in global outreach initiatives
- Scale and grow the local SEO and outreach team as needed
- Scale and improve existing workflows and processes, with a focus on automation and efficiency
What we're looking for:
- A candidate with 5+ years of in-house or agency experience with a proven track record of driving global initiatives, bonus if you’ve worked on multilingual sites
- A natural leader and communicator, with strong experience managing diverse SEO teams
- A genuine passion for outreach and an understanding of the impact that effective outreach can have on a business's overall success
- A well-rounded SEO that is comfortable working in cross-functional teams in a fast-paced environment
- Ability to monitor, measure, and analyze outreach performance, and use data-driven insights to improve and optimize strategies
- Outstanding organizational and project management skills, with the ability to prioritize tasks and ensure that all initiatives are executed on time and within budget
- Strong problem-solving skills, creativity, and resourcefulness in addressing challenges and identifying innovative solutions
- You are comfortable with documentation to define outreach strategies and requirements
- Hands-on experience with SEO and web analytic tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screamingfrog and Deepcrawl
- Bonus if you are bilingual or multilingual
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
Please note that interviews are conducted virtually.
This job is no longer accepting applications
See open jobs at Canva.See open jobs similar to "SEO Specialist - Outreach Lead" General Catalyst.