Lifecycle Marketing Specialist - B2B Marketing
Canva
Marketing & Communications
Manila, Philippines
Posted on Friday, February 24, 2023
<div> <b style="font-size:32px;">Join the team redefining how the world experiences design.</b> </div><div> <br> <div>Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!</div> <div> <br> <div>Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.</div> <div> <br> <div> <br> <div> <b style="font-size:32px;">Where and how you can work</b> </div> <div> <br> <div> <span style="font-size:14.6667px;">Our flagship campus is in Sydney, Australia, but with many of our Canvanauts calling the Philippines home, our office in Manila is a buzzing place. Whether your role needs you in the office, at home or a bit of both, we've created an environment that truly empowers you to thrive.</span> </div> <div> <br> <div> <br> <div> <b style="font-size:32px;">What you’d be doing in this role</b> </div> <div> <br> <div> <span style="font-size:14.6667px;">As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. </span> </div> <div> <br> <div> <span style="font-size:14.6667px;">At the moment, this role is focused on:</span> </div> <div> <br> <div> <b>About the Lifecycle Marketing Specialty</b> </div> <div> <br> <div>As a <b>Lifecycle Marketing Specialist</b> </div> <div> <br> <div>You will build messaging campaigns that help move our mid-market and enterprise users through our conversion funnel towards a sales-assisted purchase, working closely with the B2B Lifecycle Lead who is in charge of the overall strategy. You’ll also work on programs to drive product adoption, account expansion, and repeat usage within this audience segment. </div> <div> <br> <div>This role is highly cross-functional: you will be working with stakeholders across the business including: data analysts, product marketers, designers, copywriters, content strategists, and product growth specialists. Excellent project and stakeholder management skills are key in this role.</div> <div> <br> <div>Canva’s B2B audience is broad and complex. We’re looking for someone who can focus on supporting users in large companies, being mindful of both self-serve and sales-assisted motions. You’ll help build life-long relationships with this audience, from prospect to internal advocate, helping them get the most out of Canva and driving adoption within their organization.</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
Canva is an equal opportunity employer.
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