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Senior Product Marketing Manager, B2B (Canva Pro)

Canva

Canva

Marketing & Communications, Product
Melbourne VIC, Australia
Posted on Wednesday, February 8, 2023
<div> <b style="font-size:32px;">Join the team redefining how the world experiences design.</b> </div><div> <br> <div>Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!</div> <div> <br> <div>Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.</div> <div> <br> <div> <br> <div> <b style="font-size:32px;">Where and how you can work</b> </div> <div> <br> <div>Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.</div> <div> <br> <div> <br> <div> <b style="font-size:32px;">What you’d be doing in this role</b> </div> <div> <br> <div> <span style="font-size:14.6667px;">As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. </span> </div> <div> <br> <div> <span style="font-size:14.6667px;">At the moment, this role is focused on:</span> </div> <div> <br> <div> <b style="font-size:18px;">About the team</b> </div> <div> <br> <div>The product marketing team is on a mission to empower our Canva community to achieve its goals through Canva’s world-class products and tools. We do this by helping bring our new products to market and drive continuous engagement and adoption across our array of existing products. We want every person to discover how Canva can help them every day whether through creating social graphics, building impactful presentations, educating our future generations, or printing gifts for their friends. With Canva everyone can achieve their goals!</div> <div> <br> <div> <b style="font-size:18px;">About the role</b> </div> <div> <br> <div>You will be the B2B product marketing owner for our Canva Pro offering, responsible for driving product, user, and revenue growth among solo paid users, via self-serve product marketing GTM strategies.</div> <div> <br> <div>As the subject matter expert for Canva Pro, you will work in a strategic triad with Product Growth Marketing Growth Strategist to set drive the marketing growth strategy for self-serve solo paid Canva users, bring new features to market, launch high growth experiments, and drive user adoption, retention expansion. You will work closely with B2B marketing counterparts, including content specialists, channel experts, data creative production teams, who will execute your strategies and bring these to life.</div> <div> <br> <div>You will be responsible for crafting the personas, positioning messaging for the portfolio. Your market, competitive and customer knowledge will inform strategic roadmap decisions to ensure a strong product-market fit among Canva’s solo users.</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
Canva is an equal opportunity employer.
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