Senior Product Marketing Manager, B2B (Canva Pro)
Marketing & Communications, Product
Posted on Wednesday, February 8, 2023
<div><b style="font-size:14pt;">Canva’s Commitment and Mission </b></div><div><b style="font-size:14pt;">Ngā Manawanuitanga me ngā uaratanga o Canva </b></div><div><br></div><div><span style="font-size:11pt;">At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! </span></div><div><br></div><div><span style="font-size:14.6667px;">Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 110+ million monthly active users across 190 different countries and a team of over 3,400 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. </span></div><div><br></div><div><span style="font-size:11pt;">Join us and design your future. </span></div><div><br></div><div><b style="font-size:18px;">About the team</b></div><div><br></div><div>The product marketing team is on a mission to empower our Canva community to achieve its goals through Canva’s world-class products and tools. We do this by helping bring our new products to market and drive continuous engagement and adoption across our array of existing products. We want every person to discover how Canva can help them every day whether through creating social graphics, building impactful presentations, educating our future generations, or printing gifts for their friends. With Canva everyone can achieve their goals!</div><div><br></div><div><b style="font-size:18px;">About the role</b></div><div><br></div><div>You will be the B2B product marketing owner for our Canva Pro offering, responsible for driving product, user, and revenue growth among solo paid users, via self-serve product & marketing GTM strategies.</div><div><br></div><div>As the subject matter expert for Canva Pro, you will work in a strategic triad with Product Growth & Marketing Growth Strategist to set & drive the marketing growth strategy for self-serve solo paid Canva users, bring new features to market, launch high growth experiments, and drive user adoption, retention & expansion. You will work closely with B2B marketing counterparts, including content specialists, channel experts, data & creative production teams, who will execute your strategies and bring these to life. </div><div><br></div><div>You will be responsible for crafting the personas, positioning & messaging for the portfolio. Your market, competitive and customer knowledge will inform strategic roadmap decisions to ensure a strong product-market fit among Canva’s solo users.</div>
Canva is an equal opportunity employer.
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