Product Manager - Creators Monetisation
Canva
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Sydney, NSW, Australia
Posted on Thursday, January 12, 2023
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.
What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
About the Creators Group
The Creators group is a relatively new group at Canva. Despite this, we are one of the highest revenue-generating groups. We have the vision to build the world’s best marketplace in Canva. As part of that vision, we will enable anyone to design and sell their designs on Canva. This is exciting for 4 reasons:
1. It takes Canva from producing all content in-house, to also being a platform that enables Creators and consumers to connect. This increases advocacy, creates greater stickiness and (as we’ve seen with Amazon’s book-selling-strategy) can multiply users on the platform.
2. It gives our users greater diversity in the content that they have to choose from.
3. It creates a new revenue stream for customers.
4. It could result in another source of referrals to Canva (and so more users and revenue).
This particular role will be responsible for building and scaling the earnings experience and monetisation options for Creators. To thrive in this role you will have experience in consumer financials, revenue stream opportunity mapping, working closely with finance and taxation teams and experience in experimentation. Bonus points for experience in creator monetisation!
What You'll Do
- Represent the needs of our Creators, our Support teams and our Community when working with engineering, and design members to develop products.
- Research other content platforms (such as Spotify, YouTube, TikTok, Pinterest, Pexels, Pixabay and Instagram) to learn how the world-leaders enable a clear understanding of earnings and pathways to monetisation. Take those learnings and implement them in the earnings and monetisation experience.
- Working with Strategy and Finance to do financial modelling for monetisation opportunities, as well as define where/how these opportunities will be funded.
- Define and build a clearer earnings and payments experience for Creators.
- Develop the strategic vision for Creator monetisation opportunities.
- Build amazing monetisation opportunities for Creators so that Creators becomes the most exciting creator community on the internet.
About You
- We’re after a go-getter who loves building things, watching them grow, learning from the analytics and then building more!
- You have proven experience in Product Management and get excited when someone tells you to 10x your goal.
- You’re experienced and well-versed in financial data & strategy, able to understand deeply and evaluate the pros/cons of changes to earnings structures & calculations.
- You have excellent commercial judgment balanced with user empathy. You understand how to navigate the tension between factors such as return on investment, creator earnings, ability to meet business requirements and ability to deliver a phenomenal earnings experience for creators.
- The mission of taking features and teams from chaos to clarity makes you come alive.
- You’re a great collaborator and can work effectively with operational teams and other internal partners to create a shared vision and get them excited about where the product is going.
- You know how to work closely with designers to map out journeys, struggles and opportunities to thrill your customers and partners, alike.
- You have worked on user-facing financial initiatives before and can show tangible improvements in user engagement from these initiatives.
- You have knowledge of technical systems and can engage with engineers to work through tricky details during refinements.
- You feel comfortable with disagreeing and committing.
- Bonus points if you have experience in creator monetisation.
#LI-MR1
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
Please note that interviews are conducted virtually.
This job is no longer accepting applications
See open jobs at Canva.See open jobs similar to "Product Manager - Creators Monetisation" General Catalyst.