Building and growing our Canva for Teams product is an almost whole-of-Canva effort, involving Product, Product Growth, Marketing, Sales, Data, Support and more.

To organise ourselves effectively, and steer Canva for Teams under a single unified strategy, we introduced our ‘Canva for Teams’ GTM program - ie our B2B Revenue Growth - to build, ship, refine & grow our Canva for Teams business. The program is one of the biggest at Canva and is driving the roadmap and success of our most important and strategic long-term revenue stream. We are aiming to grow Teams revenue to $500m+ in 2023.

There are three core growth pillars to our connected Teams GTM Engine:

1. Teams Self-Serve: Teams self-serve growth builds on top of our free (solo & teams) and paid solo user, base to drive organic self-serve Canva for Teams growth through team creation, onboarding, engagement, expansion & retention opportunities

2. High Velocity: High Velocity is the first stage of human-assisted growth and builds on top of self-serve. Low-touch sales assistance from Product Advocates drives incremental team acquisition and expansion, over and above the rate of self-serve growth, in 50+ business size segments. We also use High Velocity to seed out pockets of deployment in the Enterprise, before companies graduate to our Sales book of business.

3. Enterprise Sales: Enterprise Sales focuses on our growth in organizations of 500+, focusing on serving businesses that are already using and seeing value from Canva, building on top of all forms of bottom-up usage & success to build a true product-led Sales motion.

2022 has been a fantastic year of progress. Our program and our GTM motion has formed and is beginning to work effectively. However, we are just getting started! We are aiming to build maturity, operational excellence, and deliver on some highly ambitious strategic growth goals. This is where you come in! Canva’s GTM Program Lead for our Canva for Teams business is a leader who will be key to Canva’s business success in the years to come. You’ll be a key driver and leader in helping Canva achieve our mission and two-step plan.

As the GTM Program Lead for our Canva for Teams business, you will have operated as a Strategic Operational or Program Leader at scale before, ideally driving exceptional business growth results within a SaaS business. You’ll have an in-depth understanding of how great GTM engines & teams operate, and how they are built from the ground up.

You’ll be exceptional at bringing together a large & cross-functional group of leaders and teams together under a single strategy & set of goals. You’ll have built a world-class operating model to enable this at scale. You are able to design and implement operating processes from scratch, and ensure teams are constantly focused on the highest impact long and short-term opportunities.