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Staff Writer, Social, Romper

Bustle Digital Group

Bustle Digital Group

Marketing & Communications
Remote
Posted on Tuesday, June 11, 2024
Bustle Digital Group (“BDG”) is seeking a full-time Staff Writer, Romper to pitch, report, and write for Romper.com and Romper’s social channels. The daily responsibilities for this role includes pitching and writing informative, clean, and engaging stories about topics and trends relevant to Romper’s readers’ interests. Writers will be responsible for using data and analytics to inform their story pitches, with the goal of growing traffic across all platforms, as well as raising brand awareness for Romper.
The Staff Writer will publish stories on both a daily and longer-lead basis, working alongside their editor to determine cadence. Full-time writers will support Romper in covering live events, award shows, and/or breaking situations, regardless of beat, during the week and as needed on weekends. This writer will also help extensively with Romper’s social channels, brainstorming ideas for posts across different channels, creating the assets as needed, helping to maintain the calendar, and working closely with the associate and senior editors to hone Romper’s social voice and grow the brand’s profile on social channels.
Interested candidates should be capable of using analytics to inform and optimize their stories, and should have demonstrated experience using performance insights to ideate on future coverage. This writer will also help ideate content for bigger packages, initiatives, and digital issues..
Applicants should have at least 2+ years of writing experience with a proven ability to consistently brainstorm pitches with unique angles and turn in clean copy on a tight deadline. Candidates must also possess a strong individual voice and a deep understanding of Romper’s landscape. Social experience a plus.
This is a position covered under a collective bargaining agreement between BDG Media, Inc. and the Writers Guild of America East.

Key Accountabilities:

  • Pitch and write on-brand, timely stories daily
  • Write social-first stories and content
  • Help manage Romper's social channels
  • Cover live events like awards shows as needed, and show initiative and flexibility in covering breaking news during evenings and weekends
  • Use (and respond to) internal analytics, SEO tools, and trends to identify new angles and strategy adjustments for stories and social posts.
  • Collaborate with other team members and teams on story creation

Candidate Profile:

  • 2+ years social media and writing experience for an online publication
  • Enthusiasm for and knowledge of parenting and the online parenting landscape
  • Ability to turn in clean, accurate, well-sourced, and authoritative copy in a timely fashion and accept feedback
  • A keen interest in social media, particularly Instagram.
  • Show ability to use analytics, SEO tools, and Social insights to inform story angles and coverage
  • Follow Romper’s SEO, style, writing/reporting guidelines, social analytics tool
  • A knack for writing with voice and flair, and finding unique angles on the day’s news
  • Comfort covering a wide range of people and topics for writing assignments and social media posts
  • A sense for what makes a Romper story