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Director of Strategic Marketing & Program Management



Marketing & Communications
Boston, MA, USA
Posted on Wednesday, June 26, 2024

Reporting directly to the Chief Marketing Officer (CMO), the Director of Strategic Marketing and Program Management will provide strategic and operational leadership to support the execution of our business and marketing strategy. Your role will be pivotal in driving revenue growth and fostering market development. Building on our transformation agenda, you will be instrumental in integrating various elements of the marketing organization into a cohesive and impactful strategy, bringing clarity, focus, and a mindset of operational excellence.

This position acts as a crucial link between the CMO, executives, and daily operations, enhancing transparency and clarity of information while spearheading key projects aligned with corporate priorities and marketing operational efficiency.

Join us in this dynamic role where you will have the opportunity to drive strategic initiatives and lead operational excellence, making a significant impact on our marketing organization’s success. Please note, this role is only considering candidates that are commutable to our Boston office in Fort Point Harbor.

Job Responsibilities

Strategic Planning

  • Annual Planning: Lead the annual planning process for Marketing, including meetings and workshops with meticulous planning and coordination.
  • Process Improvement: Identify opportunities to enhance the planning process, driving a unique marketing strategy and focused plan across geographies and regions.
  • Strategic Alignment: Collaborate with the CMO and Marketing/Communications leadership to develop and implement mechanisms to connect and track strategic projects aligned with BCOV’s business objectives.
  • Performance Metrics: Assist in setting priorities and defining key performance indicators (KPIs) to measure the effectiveness of marketing and communication efforts, working closely with Marketing Operations leaders.
  • QBR Leadership: Lead the Quarterly Business Review (QBR) process for marketing, working closely with Revenue and Marketing Operations to improve communication and transparency of information.

Project Management

  • Initiative Leadership: Lead and manage cross-functional marketing and communications projects, steering strategic business initiatives from inception to completion.
  • Risk Evaluation: Assist in evaluating risk factors when making critical business decisions.
  • Coordination: Coordinate with internal teams, including marketing, corporate communications, sales, product management, and revenue operations, to ensure timely and successful execution of initiatives.
  • Progress Reporting: Develop a system for updating the CMO and leadership on cross-functional team progress, roadblocks, and at-risk deliverables.

Team Support

  • Communications Support: Provide support for ongoing communications across the Global Marketing and Communications team, including driving the agenda and success of quarterly Marketing All Hands meetings, bi-weekly video briefings, and other timely communications to keep teams engaged and informed.
  • Preparation of Materials: Prepare briefing materials, presentations, and reports for internal and external meetings, including support for Board Meetings and QBRs.

Stakeholder Engagement

  • Relationship Building: Identify and build relationships with internal and external stakeholders, including senior executives, cross-functional team members, and other external leaders.
  • Liaison Role: Serve as a liaison between the CMO and various stakeholders to facilitate communication and collaboration.

Operational Excellence

  • Efficiency Projects: Drive operational efficiency and effectiveness projects from conception to completion within the Global Marketing & Communications team.
  • Process Improvement: Streamline processes, implement best practices, and identify opportunities for continuous improvement within business processes.
  • Meeting Management: Keep meetings focused and coordinated effectively, including proactively managing, leading, and following up on bi-weekly Marketing Executive Leadership (MLT) meetings.
  • Budget Planning: Provide leadership for the budget planning process, working closely with Marketing and Communications leaders and finance.

Team Leadership

  • Work Environment: Foster a positive and collaborative work environment within the Global Marketing & Communications team.
  • Mentorship: Provide guidance, mentorship, and support to team members to help them achieve their professional goals and objectives.
  • Culture Initiatives: Help with team culture and morale-focused initiatives in partnership with our people strategy team.


  • Education: Bachelor’s degree in communications, marketing, business strategy, or a related field; MBA and prior experience with corporate strategy and planning are a plus.
  • Experience: 8+ years of experience in marketing, corporate communications, product marketing, or a related field, with leadership or management experience preferred.
  • Skills: Strong business acumen, strategic and systems thinking with the ability to translate business objectives into actionable strategies.
  • Project Management: Excellent project management skills with a proven track record of successfully leading and executing projects.
  • Communication: Exceptional communication skills, with the ability to craft compelling messages for diverse audiences in both written narratives and presentations.
  • Discretion: Ability to handle business-sensitive information with discretion.
  • Interpersonal Skills: Strong interpersonal skills, with the ability to build relationships and guide stakeholders at all levels of the organization.
  • Influence: Experience influencing and building credibility with high-performing teams.
  • Adaptability: Proven ability to work in a fast-paced environment, balancing competing demands, setting priorities, and working effectively on multiple tasks simultaneously.

About Brightcove

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change.

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.


We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, and we actively support a culture where inclusion and growth are at the center. We hire, recognize, and promote employees who are committed to these same ideals. We value collaboration, creativity, work/life balance, professional growth, and creating an empowering space for open communication. No matter where our employees work, remotely or in one of our global offices, employees have plenty of opportunities to meet colleagues and celebrate a variety of personal interests and perspectives.

While remote work arrangements are available for most positions we also offer hybrid or on-site working options in our Boston office, located in beautiful Fort Point harbor. Employees enjoy access to fully-stocked kitchens and social activities including: happy hours, trivia, ping pong tournaments, and events and celebrations of all kinds.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email

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At Brightcove, we believe that providing comprehensive and competitive compensation and benefits packages across the globe are essential to our employees. Base salary is just one component of Brightcove’s total rewards program. We offer a wide range of benefits and perks that may include bonus or commission, Brightcove stock, unlimited paid time off, 401(K) matching, health insurance (medical, dental, and vision), generous employer Health Savings Account (HSA) contributions, tuition reimbursement, 100% paid parental leave and more.

USA Brightcove Base Salary Range
$146,400$219,600 USD