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Senior Marketing Analytics Specialist



Marketing & Communications, Data Science
Mexico · Remote
Posted on Saturday, May 11, 2024

Brightcove seeks a Senior Marketing Analytics Specialist to join the Marketing Operations & Analytics team. As a member of this team, you will support the global marketing team by leveraging technology, data, and insights to help improve marketing performance. You will partner with the team to build and maintain reports and dashboards to understand the performance of marketing campaigns, channels, and ABM programs in building pipeline and revenue.

You will also be responsible for projects helping to build the foundation to help us scale our reporting and analytics capabilities. The perfect candidate for this position will have a knack for generating actionable insights from marketing & sales data, quickly ramps up on new marketing technologies, possesses a passion for problem-solving, and is able to thrive in a fast-paced environment.

Job Responsibilities

  • Be an analytics partner to the Marketing team by reporting on key metrics, analyzing marketing funnel performance, and providing actionable insights to improve marketing performance.
  • Track, report, and analyze the performance of marketing campaigns and channels.
  • Create and maintain reports on marketing and sales activities, effectiveness, SLA adherence, and business impact.
  • Transform business questions into actionable analyses that yield insights for optimizing marketing efforts and driving incremental revenue.
  • Perform ad-hoc analyses to drive better understanding of buyer’s journey and identify opportunities to improve performance.
  • Solid grasp of marketing & sales operational processes driving revenues.
  • Understanding of SaaS business applications and processes as in Salesforce, Salesforce Marketing Cloud, Google Analytics, etc.
  • Support the creation of a single source of truth for marketing performance metrics leveraging agreed upon data definitions and creating a common data foundation.


  • BS/BA, ideally in a quantitative discipline (Engineering, Finance, Economics, etc.)
  • 5+ years of marketing analytics experience
  • 3+ years of Salesforce experience required
  • Strong ability to generate insights from data and recommendations to improve performance
  • Experience working with marketing automation data (Salesforce Marketing Cloud, Datorama etc.)
  • Good knowledge of B2B SaaS marketing organizations is highly desired
  • Proficient in excel and dashboard creation
  • Be a self-starter who is passionate about learning and growing in their career
  • Experience working with cross-functional and global teams
  • Organizational skills with the ability to meet deadlines
  • Experience working on multiple projects simultaneously
  • Excellent writing and communication skills

Special Conditions

  • Language proficiency in English and Spanish is required

About Brightcove

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change.

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.


We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, and we actively support a culture where inclusion and growth are at the center. We hire, recognize, and promote employees who are committed to these same ideals. We value collaboration, creativity, work/life balance, professional growth, and creating an empowering space for open communication. No matter where our employees work, remotely or in one of our global offices, employees have plenty of opportunities to meet colleagues and celebrate a variety of personal interests and perspectives.

While remote work arrangements are available for most positions we also offer hybrid or on-site working options in our vibrant Guadalajara office located right in front of Andares shopping mall where employees enjoy access to fully-stocked kitchens, company events and social activities as well as an inspiring work environment. We are focused on creating a culture where inclusion and growth are at the center. We value collaboration, creativity, work/life balance, professional growth and providing an empowering space for open communication.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email