Junior Marketing Coordinator - Germany & Austria
Bloom & Wild
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Germany
Posted 6+ months ago
Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ The Comercial Team @ Bloom & Wild Group
Our team cares wildly about delivering ambitious and profitable growth across all of our markets, categories, and brands. We’re firmly focused on operating profit, whilst also keeping an eye on the long term commercial view, and our wider business goals, in everything that we do.
This may sound like a cliche, but we really are a bunch of fast-thinking problem-solvers. Think Deeply, Act Swiftly really comes into play in our team. Our Slack channels are full of threads of our team coming together to solve a problem, sharing knowledge and resources, and all working together for our shared mission. We know where we’re headed, and we’re all ready to jump in to support each other to get there.
We’re a distributed team, and we currently have team members all across the UK and Europe! We work very frequently with almost all other functions across the business, so we’re really proud of our ability to collaborate effectively and are always looking for ways to connect and work together; making use of both our virtual tools and our lovely offices. We try to come together as a full team once a year in either London or Amsterdam for a team offsite, and throughout the rest of the year we gather in our respective country teams as frequently as we can!
⚙️ What you'll be doing:
Reporting to the Partnerships & Business Development Lead for Germany & Austria, you’ll support the commercial performance of online and offline marketing channels and help grow awareness for the Bloom & Wild brand in the German market. The main local marketing channels you’ll be working with are partnerships & affiliates.
We’re looking for a hands-on and motivated Marketing Associate to help grow our commercial channels. Sitting within the Commercial Team, this role focuses on acquiring new customers and generating new revenue - while building brand awareness, trust, and visibility through impactful partnerships with companies and brands.
This role is a remote role, based in Germany. You will work with a wide range of teams within our business to help boost customer acquisition and retention and increase overall awareness for the Bloom & Wild brand in Germany.
⚙️ Responsibilities will include:
Partnership Management:
- Help building out our partnership strategy in DE to localise efforts and bring awareness to the brand for both new and existing customers
- Based on an understanding of Bloom & Wild’s goals, and learnings from previous partnerships, research, identify and prioritize partners and potential brands we can work together with on both a commercial (priority) and brand level
- Support in finding new channel opportunities to leverage our brand and set these channels up for success
- Maintenance of and help with portfolio expansion of tactical and commercial partnerships
- Source a longlist of potential tactical and commercial partners
- Draft proposals and coordinate what is needed to successfully launch and develop these partnerships
- Develop potential new opportunities with new and/or existing partners
- Forwarding existing partners new assets (copy, imagery) with seasonal changes in mind, particularly around peak moments like Mother’s Day
- Account management of existing partnerships
- Manage existing partnerships and support all DE partnership initiatives, including online campaigns, affiliate promotions, offline activations, pop-ups, and in-store collaborations
- Work closely with Brand, PR, and Creative teams to structure partnerships and provide the assets needed
- Share new assets (copy, imagery) with partners and make sure they’re relevant for the season and the German market.
Events & Workshops:
- Help plan, organize, and execute workshops and events for press, influencers, and customers to bring our brand to life in Germany
- Host and represent Bloom & Wild at partnership events and activations across Germany (some travel required)
- Create event content and materials; request and distribute marketing & PR assets, keeping the German tone of voice consistent.
Marketing Channels & Affiliate Management:
- Manage the Bloom & Wild DE country specific affiliate program and accelerate channel growth
- Coordinate placements with Partnerize (our affiliate platform) team and distribute needed information (offers, codes, banners etc.)
- Plan affiliate budget and forecast for retention and acquisition in alignment with other markets
- Maintain and expand tactical and commercial partnership portfolio; source new opportunities and draft proposals
- Forward seasonal assets (copy, imagery) to existing partners, especially around peak moments
- Ensure continued growth and success of our B2B & in box inserts channels
- Manage ongoing orders with existing b2b customers
- Make self-ordering for business customers more widely available
- Ownership of monthly invoicing for b2b customers
- Process incoming orders and create clear overview of these orders for our Warehouse- and Central Operations Planning teams
- Oversee homepage banner uploads and seasonal landing page updates.
Others:
- Develop strong relationships with key internal stakeholders and external partners
- Support ad hoc projects for peaks within the commercial and wider teams.
✅ You’ll love this role if you…
- You have 1-2 years of relevant commercial partnerships, (affiliate) marketing, or account management experience
- Are proactive and results-driven, with a demonstrated success in delivering impact on commercial metrics through Marketing activities
- Have a good sense of knowledge about the German market, general customer behaviour and a feeling for the latest trends & developments to apply within our marketing channels
- Logical in your approach to solving problems - you like finding simplicity within complexity
- Have experience with both internal and external stakeholder management
- Ability to work collaboratively, with attention to detail combined with pragmatism and the ability to get stuff done
- Excited to work in a fast paced environment and confident with multi-tasking
- Comfortable and flexible with traveling within Germany for events, workshops, and partnership activations
- Fluent in German (minimum C1 level) and English is a must
- Preferably based in either Berlin, Munich or Hamburg or close by.
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging @ Bloom & Wild
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.
🧭 Our ways of working
We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.
We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager.
Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.
We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
🌟 Work that works for you
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
Our perks and benefits include:
⏰ Flexible working & work from abroad
🌴 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
💛 1 Volunteering day each year
🐣 Enhanced family leave and a workplace nursery scheme
🌱 A flexible training framework for every stage of your career
💐 Irresistible discounts on our products, blooms & subscriptions!
📈 Share in our success with a choice to take equity options from day 1
For more information on our perks & bens, please see www.bloomandwild.com/careers
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience.
#Bloom&Wild
This job is no longer accepting applications
See open jobs at Bloom & Wild.See open jobs similar to "Junior Marketing Coordinator - Germany & Austria" General Catalyst.
