Junior Copywriter
Bloom & Wild
Marketing & Communications
Amsterdam, Netherlands
Posted on Oct 31, 2024
bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
🛠️ Our Brand & Creative @ Bloom & Wild Group
Our Brand & Creative team forms the creative core of bloomon. It is a team of 8 and is part of the Brand & Range team of 13 people. We’re responsible for our global brand strategy and creative output, and work with teams across the business in all markets to bring this to life.
Within the Brand & Creative team we’re a dynamic bunch of creative thinkers spanning Creative, Copy/Content, Social and PR. We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We are one team with Range who develop and design our physical products ranges across categories - from bouquets to small gifts. We collaborate closely with Customer Insight to inform our thinking, with the Commercial team to ensure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app.
We design and create almost everything in-house and are passionate about who we are as a brand and how we show up in the world - and we love seeing bloomon grow, so we work at a fast pace, pouring joy and care into everything we do.
🛠️ The Role
We are looking for a Junior Copywriter to join the bloomon Creative team. Reporting to the Senior Copywriter who is responsible for our Dutch TOV, the copywriter will work alongside creative designers, art directors and production to help bring beautiful, thoughtful ideas to life that delight our customers. This role will deliver, and ensure, that all copy from product descriptions to campaign touchpoints on our channels are beautifully written and aligned to our tone of voice. We’re looking for someone who is forward-thinking, curious to learn and expand their knowledge and skill sets, and excited by the meaningful impact their work can have.
The team works closely and collaboratively with the brand team to shape brand storytelling and deliver outstanding content and experiences that set us apart. We bring together customer insight, business intelligence, and creative flair to build a compelling brand experience across content, products, and services that unlocks customer acquisition and retention.
⚙️ What you'll be doing:
- You’ll collaborate with our Creative team to deliver best-in-class brand storytelling, marrying visuals and copy to create compelling content and clear calls to action for our customers.
- You’ll write excellent copy and be able to work under the direction of our Senior Copywriter and Creative Lead as well as suggest ideas. You’ll feel comfortable working to effectively deliver quality creative in a fast paced environment, working independently and collaboratively when required.
- You’ll be excited about developing your knowledge of our market-specific propositions to create impactful copy that contributes to commercial success.
- Your words will touch many areas of the business so you’ll work cross-functionally with teams such as our Range, Digital Marketing, Commercial country marketing teams and more
- You’ll adopt a test and learn mentality, working with relevant teams to design measurable copy tests to optimise and improve communications, and work with the Senior Copywriter on new ideas for testing.
✅ You’ll love this role if you…
- Love the power of words to communicate as a creative problem solver who understands how to motivate, educate and inspire people with words
- Have a creative, curious mind who wants to learn more about the world around you, other opinions, lifestyles and experiences
- Have a good understanding of brand communications and how copy contributes to their success
- Understand how people consume digital content in our fast paced, ever-scrolling world and love to have ideas on how to get their attention
- Are self motivated and excited to learn about developing your copy for different channels, and want to strengthen your skills in flexing your tone to do so
- Get excited by seeing the results of your work, and thinking of new ways to improve on them
- You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you
- You’re a total team player and thrive working with others to create beautiful, successful work to be proud of.
✅ You will have:
- 1/2+ years of Dutch copywriting experience, either in-house or in agency is a must.
- Ideally, experience writing for ecommerce or D2C brands
- Fluent in Dutch
- Experience working collaboratively with creatives and designers to create work that is inspiring, engaging and delivers results
- Experience in working with Figma to deliver copy within designs and collaborate with your team
- Experience working with Asana (or a similar project management too) would be a bonus but is not required.
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging at Bloom & Wild Group
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.
🧭 Our ways of working
We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.
🌟 (Some of) The good stuff
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
🌻 Work that works for you
- Flexible working (core hours from 10-4pm)
- Work Abroad for up to 30 days each year
- Share in our success with a choice to take equity options from day 1
- 1 day per year to volunteer on a project that’s close to your heart
- We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
- Phone allowance
🌴 Time off
- 24 vacation days and an option to buy an extra 5 each year
- Happiness days (1 extra day each quarter for your personal ‘me time’)
- 1 celebration day per year, to celebrate a holiday that’s important to you
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
🌱 Health and wellbeing
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers
- In person and virtual yoga every week
- Our office kitchen is stocked with healthy drinks and snacks to keep you going
- Workplace pension contributions
🌳 Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Internal & external Speaker Sessions on a variety of different inspirational topics.
💐 Moments that matter
- We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
- A BBQ-worthy rooftop terrace (Amsterdam HQ)
- Social & wellbeing monthly calendar
- We love to celebrate birthdays, anniversaries and other important milestones!
- Summer and End of Year events, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.