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Senior Copywriter

Bloom & Wild

Bloom & Wild

Marketing & Communications
Amsterdam, Netherlands
Posted on Monday, June 24, 2024
bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ Our Brand & Creative Team
Our Brand & Creative team forms the creative core of bloomon. It is a team of 8 and is part of the Brand & Range team of 13 people. We’re responsible for our global brand strategy and creative output, and work with teams across the business in all markets to bring this to life.
Within the Brand & Creative team we’re a dynamic bunch of creative thinkers spanning Creative, Copy/Content, Social and PR. We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We are one team with Range who develop and design our physical products ranges across categories - from bouquets to small gifts. We collaborate closely with Customer Insight to inform our thinking, with the Commercial team to ensure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app.
We design and create almost everything in-house and are passionate about who we are as a brand and how we show up in the world - and we love seeing bloomon grow, so we work at a fast pace, pouring joy and care into everything we do.
The Role
You’ll be the voice of bloomon as the most senior native Dutch copywriter within the Creative team, ensuring all brand copy from product descriptions to big campaign moments are beautifully written and aligned to our tone of voice.
You’ll champion creativity across the business, bringing new perspectives, challenging the norm and pushing boundaries. You’ll lead and contribute to idea workshops, encouraging creative thinking and helping to refine ideas in alignment with our brand values.

⚙️ What you'll be doing:

  • You’ll collaborate with our Creative team to deliver best-in-class brand storytelling, marrying visuals and copy to create exciting, innovative concepts.
  • You’ll write excellent creative copy and own briefs as well as overseeing and signing off copy work of the more junior team members.
  • You’ll be pivotal in developing our market-specific propositions and be able to understand and incorporate market nuances, unique selling propositions (USPs), and cultural differences to create impactful and relevant content for commercial success.
  • You’ll proactively and continually look for improvements in our brand copy - helping to improve the bloomon customer experience at every touchpoint.
  • Your words will touch almost every area of the business so you’ll work cross-functionally with teams such as Product, Range, Digital Marketing, Commercial country marketing teams, B2B, and more.
  • You’ll facilitate the translation and transcreation of your content, working closely with International freelance writers and our Country Marketing Teams to ensure content is effectively translated and adapted for each market to deliver results.
  • You’ll adopt a test-and-learn mentality, working with relevant teams to design measurable copy tests to optimise and improve communications.
  • You’ll help to define processes to effectively deliver quality creative in a fast-paced environment, as well as explore and implement AI tools to help improve results and deliver at scale.

✅ You’ll love this role if you…

  • You have a creative, inventive mind and never shy away from a challenge. Your creative inspirations are as diverse as your ideas – you’re curious about the world around you and actively seek to learn more about other opinions, lifestyles and experiences.
  • You have an excellent understanding of brand communications and wider media culture to back up your recommendations and decisions. You always have strong references and fresh ideas.
  • You understand how people consume digital content in our fast-paced, ever-scrolling world and make strategic suggestions based on your experience and knowledge. You’re comfortable using brand and digital metrics to bolster recommendations.
  • You’re self-motivated and comfortable working at pace and are able to keep momentum on multiple tasks concurrently. You’re meticulous even when working at speed with unrivaled attention to detail.
  • You’re obsessive about good copy at every touchpoint and will proactively seek ways to improve and evolve. You’re able to flex from functional micro copy to social captions to long-form content pieces, and you understand how to adapt tone per channel.
  • You communicate clearly and kindly, which helps you to build excellent relationships and get the best out of those around you.
  • You’re a creative problem solver who is solutions-orientated and raises issues or unexpected problems early to ensure success.
  • You’re a total team player and thrive working with others to create beautiful work to be proud of.

✅ You will have:

  • 5+ years of copywriting experience, either in-house or in agency
  • Ideally, experience writing for ecommerce or D2C brands
  • Experience working collaboratively with creatives and designers to create work that is inspiring, engaging and delivers results
  • Experience in working with Figma to deliver copy within designs and collaborate with your team
  • Experience working with Asana (our project management too) would be a bonus.
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging at Bloom & Wild Group
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.
🧭 Our ways of working
We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.
🌟 (Some of) The good stuff
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
🌻 Work that works for you
- Flexible working (core hours from 10-4pm)
- Work Abroad for up to 30 days each year
- Share in our success with a choice to take equity options from day 1
- 1 day per year to volunteer on a project that’s close to your heart
- We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
- Phone allowance
🌴 Time off
- 24 vacation days and an option to buy an extra 5 each year
- Happiness days (1 extra day each quarter for your personal ‘me time’)
- 1 celebration day per year, to celebrate a holiday that’s important to you
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
🌱 Health and wellbeing
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers
- In person and virtual yoga every week
- Our office kitchen is stocked with healthy drinks and snacks to keep you going
- Workplace pension contributions
🌳 Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Internal & external Speaker Sessions on a variety of different inspirational topics.
💐 Moments that matter
- We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
- A BBQ-worthy rooftop terrace (Amsterdam HQ)
- Social & wellbeing monthly calendar
- We love to celebrate birthdays, anniversaries and other important milestones!
- Summer and End of Year events, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!
🫱‍🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.