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Creative Design Lead

Bloom & Wild

Bloom & Wild

Amsterdam, Netherlands
Posted on Thursday, June 20, 2024
bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ Our Brand & Creative Team
Our Brand & Creative team forms the creative core of bloomon. It is a team of 8 and is part of the Brand & Range team of 13 people. We’re responsible for our global brand strategy and creative output, and work with teams across the business in all markets to bring this to life.
Within the Brand & Creative team we’re a dynamic bunch of creative thinkers spanning Creative, Copy/Content, Social and PR. We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We are one team with Range who develop and design our physical products ranges across categories - from bouquets to small gifts. We collaborate closely with Customer Insight to inform our thinking, with the Commercial team to ensure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app.
We design and create almost everything in-house and are passionate about who we are as a brand and how we show up in the world - and we love seeing bloomon grow, so we work at a fast pace, pouring joy and care into everything we do.
⚙️ What you’ll be doing:
We are looking for a Creative Lead for the bloomon brand to lead the Creative team and creative identity, across Art Direction, Design and Copy. You'll report to the Group Creative Director as their right-hand creative person, and be a valued partner in further developing our creative identity in close collaboration with the Brand team. The Creative team is responsible for all of the brand’s creative output across organic and paid channels - both digital and physical.
You will work collaboratively with the rest of the Brand team and core stakeholders to shape brand storytelling and deliver outstanding content and experiences that set us apart. We combine creativity and data to build a compelling brand experience across content, products, and services that unlocks customer acquisition and retention. Some of the responsibilities include:

  • Lead the creative team (organising the team around the work) and processes
  • Lead and develop the visual identity of the brand and be the guardian of the brand’s tone of voice, with strong Art Direction that ensures that our creative principles and brand guidelines come through in all creative output
  • Line management of Copywriters, Designers and freelance creative partners such as Photographers and Stylists - working together to build engaging and challenging development plans and exciting career possibilities
  • In partnership with the Brand lead, manage strong ‘end to end’ campaigns and product storytelling - from concept development and art direction through to execution into visuals for multiple touch points (including homepage, email, social content (paid and organic), packaging, physical products, digital media). You ensure the process runs smoothly throughout and are responsible for high-quality creative output.
  • You understand how the creative execution needs to flex for different channels and target audiences and can deliver on strong asset generation and graphic design tasks.
  • Work closely with the Brand and Product Design team to ensure our web and app experiences are strong and consistent across the stages of the customer journey
  • Ensure that our proposition and creative direction are consistently translated into photography (lifestyle and ecommerce). You are responsible for (optimising) these processes and outputs
  • Being an inspiring leader in the team, inspiring team members to produce their strongest possible work that delivers creatively and commercially
  • Lead creative brainstorming sessions and research to develop elevated design concepts and solutions
  • Research and embrace new technology, incorporating the use of AI in the work we do
  • Leading on the OKRs for the creative team and ensuring smooth delivery of these each quarter
  • Sharing results of the work done with the wider business in relevant forums (e.g. on Slack, in company meetings).

✅ You’ll love this role if you…

  • Are a brand guardian - you’ll guard, maintain, and develop the bloomon creative brand. You’ll play a big part in making sure that everything that goes out looks, feels, and sounds like bloomon and meets the needs of the brief.
  • Love being creative - you can come up with lots of creative ideas through concept development, design to final delivery. You are not specialised in just one creative area and enjoy working across art direction, design, and copy.
  • Enjoy collaborating with others - you’ll work collaboratively with the rest of the brand team and teams across the business - including Digital Product and Marketing (CRM, Acquisition & Retention).
  • Are knowledgeable and passionate about interior and lifestyle trends - motivated to translate these into bloomon content and graphic design so bloomon remains a leader in floral design.
  • Be comfortable being hands-on as well as managing - this is a player-coach role so we’re looking for someone who can produce excellent creative themselves as well as manage the 3-5 team members in the team in both their creative and project management skills.
  • Are used to working in a high-paced environment with a strong commercial focus.

✅ You will have:

  • 5+ years of experience either in-house creative team or in a creative agency with a portfolio or work for e-commerce or D2C brands with evidence of creative ideas to design execution.
  • A design-related degree with considerable commercial experience.
  • Team management (multiple direct reports) and creative coaching experience
  • Experience owning and project managing complex cross-functional projects from ideation to execution
  • Experience across as many creative touch points as possible, with an emphasis on Art Direction and Design, as well as content and copy.
  • Able to use Adobe Creative Suite Photoshop, InDesign, Illustrator, Figma and After Effects/Premiere.
  • Able to design and execute across digital and print (and be able to artwork for print).
  • Able to animate and edit video footage, graphics, and audio.
  • An understanding of UI/UX to visualise how your idea might come to life across multiple digital touch points.
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging at Bloom & Wild Group
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.
🧭 Our ways of working
We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.
🌟 (Some of) The good stuff
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
🌻 Work that works for you
- Flexible working (core hours from 10-4pm)
- Work Abroad for up to 30 days each year
- Share in our success with a choice to take equity options from day 1
- 1 day per year to volunteer on a project that’s close to your heart
- We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
- Phone allowance
🌴 Time off
- 24 vacation days and an option to buy an extra 5 each year
- Happiness days (1 extra day each quarter for your personal ‘me time’)
- 1 celebration day per year, to celebrate a holiday that’s important to you
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
🌱 Health and wellbeing
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers
- In person and virtual yoga every week
- Our office kitchen is stocked with healthy drinks and snacks to keep you going
- Workplace pension contributions
🌳 Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Internal & external Speaker Sessions on a variety of different inspirational topics.
💐 Moments that matter
- We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
- A BBQ-worthy rooftop terrace (Amsterdam HQ)
- Social & wellbeing monthly calendar
- We love to celebrate birthdays, anniversaries and other important milestones!
- Summer and End of Year events, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!
🫱‍🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.