Senior Brand Manager
Bloom & Wild
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See open jobs at Bloom & Wild.See open jobs similar to "Senior Brand Manager" General Catalyst.Marketing & Communications
Amsterdam, Netherlands
- You’ll be a go-to brand voice and guardian alongside our Creative Lead and Brand & Range Director, continually ensuring that output is on brand and meets the objectives of the brief.
- You’ll oversee creative production and resourcing and own it for bigger and more complex projects. We’re a really busy team with ever-increasing demands from across channels such as marketing (paid social, email), physical product design (packaging), digital design (homepage, landing pages), and brand (campaign, press releases, and press events, organic social), so this part of the role is key to our success in ensuring delivery to brief, deadline, and budget.
- You’ll own and manage the brand calendar and campaigns, and plan ahead to keep the content machine moving, clearly communicating business priorities to the creative team in a timely fashion.
- You’ll develop insight-led and inspiring creative briefs with clear business objectives for seasonal campaigns and new products. You’ll work with the creative team to shape creative development to meet objectives, building brand activations that deliver measurable results.
- You’ll adopt a test-and-learn mentality across all of your campaigns, ensuring continual optimization. You’ll spot opportunities for improvement and design measurable tests alongside other teams as relevant.
- You’ll be working with stakeholders from across the business to shape, iterate, execute, and report on activity. Campaigns will be everything from seasonal themes to new product launches to brand campaigns supporting key commercial moments.
- You’ll lead on brand strategy and bigger projects and will continually track other projects, campaigns, and team resources to ensure the Brand & Creative team runs as a well-oiled machine. This means planning, scoping, and tracking projects of all sizes, and continuously aligning on business and team priorities.
- You’ll lead the development and execution of relevant brand partnerships, working closely with our Commercial team.
- You’ll lead on execution of our CSR initiatives including sustainability and charitable giving. You’ll ensure these initiatives are clearly communicated to customers across touch points, as a key driver of brand consideration.
You’ll love this role if you…
- You have a strategic mindset, a strong commercial view, and a flair for creativity. You’re results-focused and comfortable with setting and measuring KPIs across your team’s work.
- You work at pace on your own projects and coach your team to do likewise, with an ability to multitask under pressure. You’re comfortable guiding, evaluating, and if necessary, redirecting your team’s work and will get stuck in wherever it’s needed.
- You have an excellent understanding of brand communications and wider media culture to back up your recommendations and decisions.
- You’re a confident project manager, able to assemble and lead cross-functional teams to keep complex projects on track and deliver against targets.
- You’re a creative problem solver who is solutions-orientated and raises issues or unexpected problems early to ensure success.
- You actively search out great brand communications and will come with strong references and refreshing ideas.
- You’re confident and clear in presenting your work to your peers and senior stakeholders and can tailor your communication to different audiences.
- You’re a confident leader, able to flex your coaching style to get the best from your team. You’re a team player, keen to be hands-on and supportive to your teammates in the belief that our successes come as a team.
- 5+ years of experience in a brand or marketing role - ideally at a fast-growing start-up or brand-focused business
- Experience in working in the Dutch market, communication skills in Dutch is a plus!
- Team management/coaching experience
- Ideally, experience working on e-commerce or D2C brands
- Experience owning and project managing complex cross-functional projects from ideation to execution
- Experience across as many brand touchpoints as possible, including physical product and social media
- Experience working collaboratively with creative teams to create work that is inspiring, engaging and delivers results
This job is no longer accepting applications
See open jobs at Bloom & Wild.See open jobs similar to "Senior Brand Manager" General Catalyst.