Experiential Marketing Associate
Bitwise Asset Management
Marketing & Communications
New York, NY, USA
Posted on Nov 27, 2024
It’s rare that a new asset class is born. Nevertheless, we’re witnessing exactly that with the rise of crypto. Over just the last four years, crypto has evolved from an embryonic $350B market to a growing $3T+ juggernaut. At Bitwise, we believe that crypto has reached a turning point, and is headed north of $10T over the next few years.
This is an exciting moment for Bitwise as a firm. This year, we crossed $10B in client assets and are growing quickly. Thousands of financial advisors, family offices, and institutional investors partner with Bitwise to understand and access the opportunities in crypto. We provide education, partnership, and professionally managed investment products tailored to this group’s needs, to help them build their view, pick their strategy, and get their exposure. For seven years, we have established a track record of excellence managing a broad suite of index and active solutions across ETFs, separately managed accounts, private funds, and hedge fund strategies. We are known for providing unparalleled client support through expert research and commentary, a nationwide client team of crypto specialists, and deep access to the crypto ecosystem.
Currently, Bitwise is a close-knit team of 90+ professionals. Think of us as a mix of an asset manager and a tech start-up. We’re backed by some of the most accomplished investors in venture capital and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.
We’re looking for an exceptional individual to join our team and take on important responsibilities to help Bitwise scale. You will report to the Head of Experiential Marketing and will play a key role in the execution of Bitwise’s events program. There will be a lot to learn, a huge impact to be had, and some lifelong relationships to be built along the way.
What You Will Do
- Run point on the execution of conferences, trade shows, and in-market field events, including attending events to provide on-site support.
- Support strategic content development, planning, and execution of webinars and virtual events.
- Work across nearly all parts of the business, ensuring tight collaboration with Sales, Research, Marketing, Investor Relations, and the Executive Team.
- Contribute to and lead projects across social media marketing, partnerships, and performance marketing.
- Help manage the firm’s relationships with external event partners.
- Coordinate with our warehouse and print fulfillment vendors to manage the creation and delivery of brand assets.
- Ideate and manage our swag and gifting program.
- Work closely with our legal and compliance team to ensure event material is properly reviewed and aligned with regulatory standards.
- Contribute ideas and recommendations to Bitwise’s overall field marketing strategy.
- Work closely with Marketing Operations to ensure that our systems support our strategy, as well as to measure and report event success.
- Work closely with Salesforce leads to accurately process leads and support down-funnel initiatives.
- Manage large and complex projects effectively, utilizing budget and resources wisely to drive real business impact.
- Plug into the wider marketing community and stay up to date on the latest trends, processes and technologies, striving always for a best-in-class field marketing program.
Who You Are
- 5+ years of experience working full-time on the planning and execution of out-of-home events.
- Bachelor’s degree or equivalent.
- You have executed a broad range of event types, such as customer conferences, trade shows, and/or in-market field events.
- You are excited to plan and execute webinars and digital events.
- You are comfortable engaging with and supporting events with high-profile individuals that require professional maturity.
- You have exceptional time management, organization, and self-motivation. Your work ethic is a source of pride.
- You are a great communicator and can convey details with clarity and coherence.
- You are team-centric and care deeply about cultivating relationships with colleagues.
- You are up for joining a small, fast-growing firm.
- You are familiar with how a marketing automation platform (MAP) such as HubSpot and a CRM such as Salesforce are leveraged by marketing and sales organizations.
- You have a proven ability to achieve results working cross-functionally with Sales, Marketing, Customer Success, and Executive teams.
- You know how to prioritize tasks and deliver projects on time.
- You’re excited about 30-40% domestic travel.
- You are proficient with Google Workspace, Excel/Google Sheets, and PowerPoint, and are willing to learn Asana, Slack, etc.
- You are passionate about crypto and have a vested interest in seeing the industry succeed.
- Your style is like ours: high-energy, positive, caring, deliberate, self-aware, curious and open-minded, inclined to take ownership to get the best outcome but happy to transfer or share ownership with others.
- You have the willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto.
What We Offer
- Compensation: $110,000-$135,000 salary + equity
- Equity compensation as a component of all offers
- Health insurance, including dental and vision plans
- Health, Dependent Care and Commuter Flexible Spending Accounts
- Life insurance; short- and long-term disability plans
- Company-funded 401(k) plan, no matching required
- Unlimited PTO
- 10 paid company-wide holidays
- Office spaces in San Francisco and New York
- Meals and snacks provided in office
- Paid company cell phone or monthly stipend
- Bitwise “Buddy” Program (30-day new-hire success program)
- Annual birthday and anniversary gifts
- Company-wide events
Bitwise is an equal opportunity employer. We are committed to building a team of people with a variety of backgrounds, perspectives, and skills. It is the policy of Bitwise to ensure equal opportunity. All candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.