Welcome to the Agentic Commerce Era

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

The Director of EMEA Marketing will lead demand generation strategies and comprehensive marketing programs across Europe, the Middle East, and Africa, driving brand presence, customer engagement, and pipeline growth in the region. This senior leadership position is responsible for developing and executing demand generation, field events, branding, and partner marketing initiatives aligned with the company's business objectives and sales targets in the EMEA region. The Director, reporting directly to the Chief Marketing Officer, will collaborate cross-functionally with sales, product, and global marketing teams, and manage budgets to maximize ROI.

Responsibilities

• Demand Generation & Revenue Growth: Architect and deploy high-impact, data-driven demand generation campaigns—leveraging marketing automation and advanced lead nurturing—to accelerate qualified pipeline growth and revenue performance.

• Field Events & Engagement: Conceptualize and execute region-wide trade shows, industry events, virtual webinars, and customer-exclusive experiences. Oversee all logistics, budgeting, and post-event performance analysis to elevate ROI and engagement.

• Brand & Market Influence: Amplify brand positioning across EMEA through tailored PR initiatives, influencer and content collaborations, and strategic visual merchandising—anchoring global brand vision with localized storytelling.

• Partner & Channel Marketing: Drive co-marketing efforts with channel partners and strategic alliances to extend reach in local markets. Cultivate strong partner relationships, strategize joint campaigns and events, and manage shared budgets for maximum demand lift.

• Stakeholder Alignment & Insights: Collaborate cross-functionally with EMEA sales teams, product development, and global marketing to ensure unified messaging and goal alignment. Provide transparent reporting on KPIs and ongoing strategies to executive leadership.

• Team Development & Enablement: Lead, mentor, and inspire a regional marketing team; provide coaching on best-in-class tools, campaign execution techniques, and strategic thinking to elevate team performance.

• Budget Planning & ROI Accountability: Own the EMEA marketing budget—forecast expenditures, track campaign metrics, and continually pivot strategies to maximize ROI while meeting aggressive growth targets.

Qualifications

• Bachelor's or Master's in Marketing, Business, or a related field.

• Extensive leadership experience in marketing, with a strong background in demand generation, field events, branding, and partner/channel marketing in the EMEA region.

• Proven expertise in managing large-scale campaigns, events, and cross-functional teams.

• Exceptional analytical, communication, and stakeholder management skills.

Key Competencies

• Strategic vision and hands-on execution of complex marketing initiatives.

• Ability to drive revenue and pipeline growth through integrated campaigns and collaborative partner programs.

• Deep understanding of regional market dynamics, trends, and customer behavior.

Inclusion and Belonging

At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team.

Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/

Protect Yourself Against Hiring Scams: Our Corporate Disclaimer

Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.

Be advised:
Commerce does not offer jobs to individuals who do not go through our formal hiring process.

Commerce will never:

• require payment of recruitment fees from candidates;

• request personally identifiable information through unsanctioned websites or applications;

• attempt to solicit money from you as part of the hiring process or as part of an employment offer;

• solicit money to complete visa requirements as part of a job offer.

If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.