Product Lead, Growth - Remote, U.S based
Better Health Supplies
Location
Remote
Employment Type
Full time
Location Type
Remote
Department
Product & Engineering
Compensation
- Compensation Band$180.00 – $225,000.00 • 0.1% – 0.25%
Over the last 12+ years, our founders have built some of the most innovative and high-impact companies across medical devices, consumer health tech, and digital storytelling. From reinventing catheters to creating better ways for patients to track their heart health or access rapid testing, they’ve always built at the intersection of technology, trust, and patient empowerment.
Now with Better Health, we’re building something even more ambitious: a platform that redefines how people manage their chronic conditions at home. It starts with insurance-covered medical supplies and goes far beyond - into personalized education, digital coaching, and proactive care activation.
Since our founding in November 2019, we’ve earned Medicare licenses in 46 states, secured 17 Medicaid contracts, and locked in preferred partnerships with Oscar Health and Humana. We’re backed by investors like General Catalyst, Caffeinated Capital, Mosaic, 8VC, and Bill Ackman. Our growth has been fast and retention has been strong - and now we’re looking for a mission-driven product leader to take us to the next level.
Enter our hero: YOU, our new Product Lead. This is not a traditional B2B SaaS product role. This is not a brand marketing role. This is real-world problem solving at the intersection of care delivery, logistics, patient behavior change, and engagement infrastructure. You'll report directly to our Co-founder & Head of Product and ollaborate across ops, marketing, engineering, and partnerships to drive end-to-end activation and product adoption.
This is a role for someone who can operate across activation, engagement, retention, and system design - someone who’s led product in complex, cross-functional, ambiguous environments and wants to design how millions of people interact with their health journey at home.
We don’t care about specific years of experience, we care about your ability to move quickly, collaborate deeply, and bring structure to messiness. Bonus points if you’ve lived in the messy middle of healthcare, logistics, and digital product.
What will you do
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Own the patient journey from first touch to long-term engagement
Architect our activation experience across referral, list-based, and DTC flows
Build elegant, empathetic experiences that help patients understand their care, complete insurance onboarding, receive their supplies, and stay engaged over time
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Lead and scale patient-focused product
Collaborate with operations, care teams, engineering, and growth to define the roadmap
Build internal tooling and infrastructure to improve funnel efficiency, experimentation, and retention
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Design systems that scale
Define and track patient and product KPIs across acquisition and engagement
Set up measurement infrastructure and experimentation systems to drive compounding improvement across funnels
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Work cross-functionally across the business
Partner closely with our payer partnerships team to build experiences that help activate assigned populations from health plans
Support the provider channel by aligning product features with provider referral flows
Collaborate with the growth team on lifecycle strategy, messaging architecture, and conversion optimization
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Balance quick wins with long-term strategy
Ship quickly, iterate constantly, and make sure everything we build serves our mission and drives measurable outcomes
What You Have
A track record of building and scaling B2B2C or DTC health platforms (digital health preferred)
Experience leading cross-functional product teams in ambiguous, fast-paced environments
Familiarity with regulated channels, privacy-sensitive data, and working within healthcare, insurance, or highly operational ecosystems
Strong analytical chops and a deep belief in measuring what matters
Empathy for patients navigating complex care journeys and a desire to make those journeys easier
Experience across the activation to retention funnel, including onboarding, usage, re-engagement, and education
Why Choose Better Health
For starters, our benefits include:
Competitive Salary + equity package
Healthcare & Dental
Flexible PTO
Full Remote Flexibility
Joining a leadership team driven to improving the lives of those living with chronic conditions
But most importantly, here at Better Health, our mission is to bring information, access, and support to people managing chronic conditions at home. Our diverse team is united by our shared values:
Open dialogue with radical transparency
Creativity to run with ideas
Collaboration across teams
Compensation Range: $180.00 - $225,000.00