Locations

North America · San Francisco, CA, USA

industry

Information Technology · Software

Size

1 - 10 employees

Stage

Seed

founded in

2020

Bento is a customer onboarding and activation platform designed for B2B SaaS companies. It offers customizable components for onboarding, analytics to track user engagement, and tools for A/B testing to optimize user experiences. The platform differentiates itself with a low-code approach, allowing product teams to create native in-app experiences without heavy engineering involvement. Bento's AI capabilities enable quick generation of activation experiences from existing content, enhancing user onboarding and retention. With a focus on product-led growth, Bento has demonstrated significant traction, including a 30% reduction in time-to-activation for users and a doubling of trial-to-activation rates for clients.

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