So, what will you be doing?

• Reporting to the CMO, you will lead Beauty Pie’s customer acquisition strategy with a primary focus on paid performance marketing, ensuring alignment with growth objectives
• Lead the optimisation of global performance marketing activities to improve return on investment and provide the business with a competitive advantage
• Oversee paid media campaigns across platforms such as Meta, Google and TikTok, as well as performance-driven campaigns on channels like linear TV, VOD and OOH
• Optimise customer acquisition funnels to maximise efficiency and ROAS and minimise CAC (considering the unique positioning of Beauty Pie as both a DTC beauty brand that doesn’t require membership, and a high-LTV membership business)
• Partner with creative teams to develop compelling ad content and test variations for performance
• Collaborate with the Lifecycle Marketing teams to ensure seamless integration of acquisition campaigns into the customer journey
• Leverage data and analytics to continuously optimise campaign performance
• Partner closely with the Ecommerce, ProdEng and Engineering teams to create strong, holistic journeys from off-site to on-site to drive strong conversion
• Build and manage a team of performance marketers
• Embed a performance mindset in the team to create efficient plans, based on data,
• customer needs and channel optimisation
• Be willing and able to potentially occasionally manage ad-hoc campaigns directly for channels that are used infrequently and don’t require full-time team members (eg TV)
• Create a clear test and learn strategy, including continuously analysing data to make informed decisions and iterations, as well as identifying areas for improvement and growth
• Strike a balance between short-term tactics and long-term strategy to achieve commercial targets in relation to customers replenishing existing products and buying into new products and categories
• Provide performance support to the Comms team where needed, with affiliate marketing having dotted-line reporting into you
• Deeply understand our audience and customer demographics to find opportunities for customer and member acquisition
• Add meaningful improvements to current processes and technology and identify and implement tools to boost productivity and efficiency, including emerging advertising technologies and platforms, particularly leveraging AI where relevant
• Help build an effective multi-touch digital attribution for the business
• Regularly report on performance, trends and opportunities to senior leadership and the broader marketing team

We believe it's all about mindset, great skills, the right attitude and a fantastic work ethic. If you’re aligned to our values, excited about the opportunity, and you’re really good at what you do (even if you don’t tick all the boxes) apply anyway!

• A highly analytical, ambitious, energetic and proactive marketer, looking for the opportunity to make your mark and achieve something remarkable
• Extensive experience in performance marketing and customer acquisition roles in digital-first businesses, including DTC
• Demonstrated success in scaling acquisition efforts in high-growth environments
• Direct expertise in managing paid media channels and using tools like Google Ads, Meta Business Suite, TikTok Ads Manager and TVSquared
• Advanced analytical skills and proficiency in platforms like Excel, Google Analytics, Tableau, Looker and Lightdash
• Strong understanding and experience with the use of creative assets and copy to connect with audiences to drive performance
• Strong understanding of A/B testing and optimisation principles
• Exceptional organisational skills, with experience managing budgets and prioritising tasks
• Meticulous attention to detail and commitment to quality
• Ability to both think strategically and execute at a tactical level
• Experience building and leading high-performing teams