Head of Product Marketing
Beauty Pie
This job is no longer accepting applications
See open jobs at Beauty Pie.See open jobs similar to "Head of Product Marketing" General Catalyst.We’re Beauty Pie. We’re the world’s first luxury beauty and wellness buyers’ club. And we’re disrupting the beauty industry, one face cream at a time.
Before we arrived on the scene, if you wanted really great beauty products, you had to shop at traditional beauty retail - and overpay for all the crazy markups. Now, our members have access to shop from the best-quality beauty and wellness products (from the leading labs in France, Switzerland, Italy, Germany, Japan, Korea, etc) and get a bigger piece of the Beauty Pie.
Description of the role
This is an incredibly exciting opportunity to join our team. On a day to day basis, you will be responsible for:
- Develop a comprehensive product marketing strategy that aligns with Beauty Pie’s vision and business objectives. Collaborate with the NPD team to create a product roadmap that meets market demands.
- Market Research: Conduct in-depth market research to identify customer needs, trends, and competitors. Use these insights to inform product development and positioning.
- Product Positioning: Develop clear and compelling product positioning and value propositions for our beauty products. Ensure consistent messaging and brand alignment across all product marketing materials.
- Product Launches: Lead product launches from start to finish, including creating go-to-market plans, marketing collateral, and coordinating cross-functional teams for a successful launch.
- Content Creation: Oversee the creation of high-quality marketing materials, including product descriptions, packaging, and product photography, ensuring they align with the brand’s image and appeal to our target audience.
- Category management: Optimize the category assortment by analyzing category performance, identifying gaps and opportunities, and making data-driven decisions to enhance the product portfolio and sustain healthy category performance
- Market Expansion: Identify and capitalize on opportunities to expand our product lines, explore new markets, and target new customer segments.
Requirements
We believe it's all about mindset, great skills and attitude and a fantastic work ethic being key. If you’re aligned to our values, excited about the opportunity, and you’re really good at what you do (even if you don’t tick all the boxes) apply anyway! *
- Experience in the Beauty industry is essential, ideally Makeup or Skincare.
- Extensive and proven experience in Global Marketing, including product strategy and concepting
- Experience within a founder led business or a top beauty brand is a plus.
- Passionate storyteller who can bring ideas to life with confidence, balancing aesthetic and data excellence .
- Excellent verbal and written communication skills.
- Insight driven decision making – balancing art with commerce. Must be proficient in combining quantitative and qualitative data to form strategies and influence decision making.
*The stated experience and background is a guide and does not preclude applications from candidates with more or less experience, provided the requisite skills can be demonstrated.
What makes someone ‘Beauty Pie’?
Our culture is our DNA. It defines who we are, how we operate and how we hire. And it all springs from our values, which are very important to us:
- Bring Your ‘A’ Game: Take ownership & accountability. Make sh*t happen. Grow. Support. Evolve. Invent. Be open-minded.
- Be Intelligently Rebellious: Challenge the status quo. Push boundaries. Embrace change. Think BIG.
- Be Customer Obsessed: Listen & learn. Take ownership. Act fast. Be humble & empathetic. Build & keep trust. Be grateful for feedback.
- It’s All For One (& One For All): Take advantage of collective intelligence. Act with integrity. Support & challenge. Embrace individuality. Do right by our company, our members, our colleagues & our environment.
We’re committed to diversity & inclusion
As a business that’s based on fairness and self-worth, our commitment to inclusivity runs through the heart of everything we do. We believe that innovation and creativity come from having a diverse workforce, and are committed to building teams with unique identities, from different backgrounds and with individual perspectives.
We’ve got a long way to go, but here’s how we’re doing as of June 2023:
Female Employees - 72%
Employees from minority ethnic backgrounds - 39%
Women in our Tech teams - 46%
A bit about our ways of working
We foster a high-performance culture, where you are trusted to get the work done. We treat all of our teams like adults in giving them autonomy and flexibility.
At Beauty Pie we want to support employees to do their best work, have a good work life balance and work flexibly whilst staying connected - and getting the job done.
In order to encourage in-person collaboration and create a strong team environment, we aim to be in the office 3 days a week, with flexibility built in around role, type of work and personal requirements. We encourage you to discuss this as part of the interview process to understand the requirements in this role.
Your piece of the Beauty Pie:
Life & Balance
- Free Membership to Beauty Pie + 20% off our products
- Pieshares - all employees receive stock options
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
Health & Wellbeing
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years service
- 10 therapy sessions through AXA PPP
So, what are you waiting for? Apply now for a chance to be part of an inspirational, international and talented team.
Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.
Please let us know, if you require reasonable adjustments at any point during the application and/or recruitment process.
#LI-BP1
This job is no longer accepting applications
See open jobs at Beauty Pie.See open jobs similar to "Head of Product Marketing" General Catalyst.