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CRM Executive

Beauty Pie

Beauty Pie

Data Science
London, UK
Posted on Thursday, September 14, 2023

Beauty Pie is disrupting the beauty industry. Our aim is simple: provide beauty and health lovers the highest quality health and beauty products, made by the world’s best laboratories. As the first luxury beauty and wellness buyers’ club, our products are sold directly to our members without the prohibitive industry mark-ups. Technology powers everything that we do, and contributes to making our business model unique!

As part of our team? You’ll learn a lot. (We’re all learning a lot.) You’ll be multi-tasking, you’ll make some great decisions and some bad ones. You’ll have highs and lows. It won’t be easy (because that would be boring). But you’ll be moving fast, identifying and solving problems, iterating and evolving, and you’ll bring your best to the game. In fact, it’s not very often you get an opportunity like this - to help grow a great brand, for a rocketship of a business that will scale in size and go global. One that thrills its customers. And delivers happiness. We'll be asking for your input, experience, teamwork, ideas, and camaraderie, while we navigate the unknown, the mysterious and the upside together!

Description of the role

You will be a key member of the CRM team at Beauty Pie. Reporting to the Email/CRM Manager, the CRM Executive will be integral to supporting the CRM and email strategy, focusing on customer data acquisition, enrichment and retention initiatives in line with Beauty Pie’s business objectives.


  • Own the briefing and delivery of CRM communications by working with Emarsys, Creative, and all relevant internal teams to ensure CRM is fully aligned with the business and vice versa
  • Build Email and SMS manual campaigns, automations and audience segments within Emarsys.
  • Work with our Studio Team to ensure our communications are on-brand, consistent and optimised for performance
  • Attend weekly meetings with wider teams to agree on the CRM calendar and ensure any trade/key product launches/changes are supported/reflected in planning


  • Support the CRM Manager with the planning, strategy and implementation of new initiatives to target customers, leveraging technology to deliver a personalised user experience
  • Execute continual test and learn activity, to help us improve CRM communications and identify new opportunities for engaging customers

Analysis and Reporting:

  • Analyse post-campaign metrics and suggest data-led recommendations to improve performance, using Excel and data visualisation tools to gather insights
  • Stay abreast of CRM channel commercials, adopting a performance-led mindset to measure results vs business targets
  • Monitor competitors and market trends to allow us to stay ahead of the curve and differentiate our experience


We believe it's all about mindset, great skills and attitude and a fantastic work ethic being key. If you’re aligned to our values, excited about the opportunity, and you’re really good at what you do (even if you don’t tick all the boxes) apply anyway! *

  • Experience of CRM and email marketing, preferably in either D2C or subscriptions.
  • Strong attention to detail and numbers.
  • Experience with customer engagement platform such as Emarsys is desirable but not essential.
  • Strong quantitative and analytical skills with the ability to draw conclusions and recommendations based on data and analysis.
  • Flexible and comfortable working in a change-oriented, fast-paced environment
  • Experience in using Google Analytics and excel
  • Natural self-starter who can hit the ground running and take full ownership of execution.
  • Be highly organised with excellent written, verbal and interpersonal communications skills.
  • Ability to work well in a team as well as individually.

*The stated experience and background is a guide and does not preclude applications from candidates with more or less experience, provided the requisite skills can be demonstrated.

Our Values

Our culture is our DNA. It defines who we are, how we operate and how we hire based on our values:

  • Bring Your ‘A’ Game - take ownership & accountability, make shit happen, grow, support, evolve, invent, be open minded
  • Be Intelligently Rebellious - challenge the status quo, push boundaries, embrace change and think big
  • Be Customer Obsessed - listen & learn, take ownership, act fast, be humble & empathetic, build & keep trust, be grateful for feedback
  • It’s All For One (& One For All) - take advantage of collective intelligence, act with integrity, support & challenge, embrace individuality, do right by our company, our members, our colleagues & our environment

Our Benefits

As always, there are a few perks

  • Free Membership to Beauty Pie + 20% off our products💄
  • A piece of Beauty Pie with Share options 🥧
  • Private Medical Insurance ⛑
  • Contributory Pension Scheme (UK) 401k Scheme (US) 💰
  • Life Assurance at 4 x annual salary 🙏
  • Regular social events 🎯
  • An allowance to set up your home office 🖥
  • 25 days holiday (UK) 22 days vacation (US) 🏝
  • Your birthday off 🎂
  • Flexible bank holidays (You choose them!) ⏰
  • 60 days work from anywhere worldwide 🌍
  • Access to mental health support through Spill 🧠
  • £2,500 / $2,500 to spend on your fertility journey after 2 years service 👶

So, what are you waiting for? Apply now for a chance to be part of an inspirational, international and talented team.

Beauty Pie is an equal opportunity employer. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership.

Please let us know, if you require reasonable adjustments at any point during the application and/or recruitment process.