Senior Product Marketing Manager, AWS AI

DESCRIPTION

Are you passionate about helping organizations harness the transformative power of generative AI? Do you want to play a pivotal role in shaping how businesses worldwide adopt and benefit from leading AI technology? AWS is leading the democratization of machine learning, and we're looking for a senior product marketer to bring to life how AWS is helping our customers overcome challenges and realize the potential of gen AI for their business.



Key job responsibilities
- Define positioning and messaging for the AWS Generative AI Innovation Center, a group of scientists and strategists with deep AI expertise that guide customers across the full AI lifecycle from ideation to enterprise-wide adoption.
- Lead key moments and milestones that deliver momentum for AWS generative AI, showcasing how our customers are delivering value on AWS. Build a cohesive narrative to support these moments in time and work cross-functionally to align resources and support.
- Own development and delivery of core sales enablement assets to support the Generative AI Innovation Center
- Work closely with the Generative AI Innovation Center leaders, strategists, and scientists to understand the adoption journey AWS AI customers are going through, and translate these insights into a compelling storytelling.
- Craft differentiated messaging and content strategy (e.g. thought leadership articles, first call decks, presentations, whitepapers, infographics, webinars, etc.) in partnership with integrated marketing.
- Establish the right metrics and KPIs that will measure marketing effectiveness, optimize programs for maximum impact, and help continuously iterate on existing marketing assets.

A day in the life
As a Product Marketing Manager for AWS AI, you will work closely with the AWS Generative AI Innovation Center to unearth insights and raise visibility for the organization's deep expertise and successful customer engagements. You will work hand-in-hand with other marketers, strategists, and scientists to build bar-raising content and drive awareness and engagement across multiple channels. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on the business and perception. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together on a rapidly growing business and have a big impact every day

About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

BASIC QUALIFICATIONS

- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- 6+ years of product marketing experience developing compelling, differentiated messaging, content, and positioning

PREFERRED QUALIFICATIONS

- Experience with customer segmentation, profiling, and targeting
- Experience creating and managing complex, cross-team project plans

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

• • USA, MA, Boston
  • USA, WA, Seattle
  • USA, VA, Arlington
  • USA, CA, East Palo Alto
• AWS Marketing
• Marketing