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Senior Product Marketing Manager



Marketing & Communications, Product
lindon, ut, usa
Posted on Friday, May 10, 2024

Awardco is reimagining the workplace to be more rewarding, supportive, and fun for everyone. As one of the fastest-growing companies in the employee experience industry, our mission is to help employees love what they do, love where they work, and get recognized for their efforts—especially our own employees! And as winners of Glassdoor’s Best Places to Work, Best in Brightest in the Nation, and Great Place to Work, we do much more than talk the talk.

We are looking for an experienced Product Marketing Manager to join our marketing team. In this role, you will be responsible for developing and executing go-to-market strategies that drive pipeline, brand awareness, and industry-leading messaging. You will work closely with cross-functional teams, including product, sales, and customer success, to ensure our solutions are positioned effectively and resonate with our target audience.

This will be the first PMM to join our new Product Marketing team. An ideal candidate is entrepreneurial in nature, not afraid to drive action without constant direction, and willing to think creatively about new ways to position our offering.

What you will do:

  • Conduct in-depth market research to understand customer pain points, competitive landscape, and industry trends
  • Develop compelling value propositions, messaging, and positioning that differentiate our products and solutions
  • Create impactful marketing content, such as product demos, case studies, whitepapers, pitch decks and other sales enablement materials
  • Collaborate with sales, finance and product teams to analyze pricing and packaging and author optimal pricing structures
  • Own product release processes and external product launch storytelling
  • Measure and report on the performance of marketing campaigns and initiatives, and continuously optimize for better results
  • Build relationships with industry analysts to ensure our offering is captured in relevant third party platforms and studies
  • Train and enable sales and customer success teams on key product offerings and go-to-market processes
  • Regularly meet with customers, prospects and other stakeholders to inform product marketing activities, events and campaigns

What you will bring:

  • 5+ years of experience in product marketing (B2B SaaS preferred). Other experience in go-to-market functions such as sales or marketing are considered, as well as experience in consulting.
  • Demonstrated analytical ability, specifically around market research, market sizing, pricing and survey-driven strategies
  • Proven experience in managing the creation and execution of product launches, campaigns, events and other marketing activities
  • Exceptional cross-functional communication and collaboration skills. This role touches every department at Awardco
  • Excellent written and presentation skills, with the ability to translate complex technical information into compelling, customer-centric messaging
  • Comfortable standing up new programs and authoring strategy, campaigns and operational best practices from scratch
  • Strong project management skills with attention to deadlines and velocity of execution
  • Think globally as we expand our solutions around the world, adapting your understanding of local market needs, competitors, and pricing

Why Awardco:

Awardco is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.