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Director of Digital Marketing



Marketing & Communications
lindon, ut, usa
Posted on Friday, August 11, 2023

Awardco is reimagining the workplace to be more rewarding, supportive, and fun for everyone. As one of the fastest-growing companies in the employee experience industry, our mission is to help employees love what they do, love where they work, and get recognized for their efforts—especially our own employees! And as winners of Glassdoor’s Best Places to Work, Best in Brightest in the Nation, and Great Place to Work, we do much more than talk the talk.

Awardco is looking for an experienced Director of Digital Marketing to join our team. You'll be responsible for developing and executing comprehensive digital media strategies, identifying target audiences, creating engaging ad content, and optimizing campaigns across various digital channels. You’ll also be central to building and following smart marketing operations that improves efficiency. You will work closely with stakeholders across Marketing, Sales, and Operations to support the effective measurement and execution of cross-functional digital marketing strategy.

What you will do:

  • Develop cross-platform ad strategies across various owned and paid media channels
  • Drive paid media performance and track metrics to measure the effectiveness of digital media campaigns
  • Improve the overall integrity and hygiene of marketing operations and data primarily within HubSpot, but also Salesforce
  • Work with marketing and sales leaders to determine the best lead generation strategy.
  • Manage integrations and automations that improve data-driven decision-making to serve our goals of driving revenue and greater brand awareness.
  • Stay up-to-date with emerging trends and technologies in digital media and incorporate them into our wider brand strategies
  • Impact full funnel marketing strategy by developing (and maintaining) marketing metrics & dashboards for: lead capture, lead nurture, sales enablement, event performance, brand awareness, SEO/SEM performance, paid media, and brand/reputation management.

What you will bring:

  • 6+ years of digital marketing experience in a B2B organization.
  • Admin experience with Hubspot is a must.
  • Experience with Salesforce, or BI tools is a major plus.
  • Hands-on experience with end-to-end marketing technology ecosystems
  • Ability to communicate the right level of information to cross-functional teams at the right cadence.

Why Awardco:

Awardco is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.