About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, including booking jobs, qualifying leads, and driving higher revenue—all at a speed and consistency unmatched by human call centers.

We’ve expanded to 85 employees in under two years, backed by a high-energy, in-office culture in NYC. In a $500B+ market where missed calls mean lost business, we’re building the category-defining platform for AI-driven customer engagement.

We’re serving the largest brands in home services, and grew 10x in 2025. With a high-performance, in-office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.

About the Role

As Director of Mid-Market Sales, you will lead and elevate our mid-market sales organization, driving performance, consistency, and execution excellence across the segment.

This is a leadership role focused on developing talent, sharpening sales rigor, and building a repeatable, high-performing motion. You’ll coach a team of already-performing Account Executives to win complex deals, deepen discovery, improve close rates, and consistently exceed targets.

This role is ideal for a sales leader who thrives in high-accountability environments, loves developing talent, and knows how to build discipline and performance into a scaling mid-market team.

What You’ll Do

• Own mid-market revenue performance, ensuring the team consistently hits and exceeds monthly and quarterly targets.

• Coach and develop Account Executives to improve discovery, objection handling, deal strategy, and closing effectiveness.

• Elevate call quality through regular deal reviews, call coaching, and structured feedback loops.

• Improve pipeline hygiene, forecasting accuracy, and overall sales execution rigor.

• Identify skill gaps and implement targeted enablement programs to raise performance across the team.

• Refine messaging, positioning, and demo execution to increase conversion rates and ACV.

• Lead by example in strategic deals, modeling best-in-class mid-market selling behavior.

• Establish clear performance standards and accountability across the team.

What You’ll Bring

• 6+ years of B2B SaaS sales experience, with 2+ years leading mid-market or enterprise AEs.

• Strong track record of improving rep performance through hands-on coaching.

• Experience scaling and optimizing mid-market sales motions.

• Proven ability to drive forecast accuracy and operational rigor.

• Deep expertise in discovery-led, consultative sales.

• Ability to diagnose pipeline issues and implement corrective action quickly.

• Clear, confident communicator who can raise the bar on performance standards.

• High ownership mentality and comfort operating in fast-moving, in-office environments.

Why Avoca

At Avoca, you’ll play a critical role in scaling the mid-market engine at the center of a massive opportunity. You’ll work with an ambitious, fast-moving team and have direct impact on revenue, team performance, and company trajectory.

If you’re excited to coach, elevate, and drive excellence across a high-potential mid-market sales team, we’d love to meet you.

Compensation Range: $250K - $350K