About August Health

At August Health, our mission is to empower the essential work of caring for our elders.

We achieve this by providing a modern operating platform and electronic health record (EHR) that enables senior living operators to deliver high-quality care with confidence.

Caregivers are the heart of senior living communities, embodying care, compassion, and well-being. Yet, they face increasing challenges—higher resident acuity, complex workflows, and staffing shortages. At August Health, we build tools that simplify their tasks, eliminate inefficiencies, and provide the insights they need to focus on what truly matters—caring for residents.

At August, we strive to live our values each day, in every interaction with our customers and with each other.

• Be responsible – leave things better than you found them

• Take ownership – be decisive and take action

• Be ambitious – build something great

• Keep an open mindset – communicate candidly and welcome new ideas

• Be humble – celebrate each others’ successes and learn from our mistakes

• Stay positive – assume best intent

About the role

We’re hiring our first Product Marketing Manager at August Health. This role will be foundational as we sharpen how we talk about our platform, our expanding set of capabilities, and the real impact our products have on senior living operators, caregivers, and residents.

As our inaugural PMM, you’ll build a nimble product marketing practice from the ground up. You’ll shape product narratives, lead launches, and create the enablement and storytelling that help our GTM teams communicate value clearly and confidently. This role sits at the intersection of Marketing, Product, Sales and Strategy and plays a critical part in conveying the power of our product and how it serves our mission of empowering the essential work of caregiving for older adults.

What you’ll do

• Build deep fluency in our products, customers, and competitive landscape.

• Own product messaging and positioning for the August Health platform and integrations, translating capabilities into clear value for senior living operators and their teams.

• Manage product launches end to end, including narrative development, core assets, and internal enablement, while coordinating planning and execution across Product, Sales, Marketing, Partnerships, and Enablement.

• Plan and support go-to-market motions that drive awareness, adoption, and pipeline, ensuring alignment across teams and consistency in how we communicate about our products.

• Create high-impact sales enablement content, including decks, product overviews, case studies, and ROI-focused content.

• Establish tight feedback loops with Sales to understand what messaging and content is working in the field and continuously refine.

About you

• 5+ years of enterprise B2B product marketing experience; experience in healthtech or adjacent industries is a plus

• Experience as an early or first product marketing hire at a startup — you have a history of creating systems and frameworks that scale

• Strong storyteller with a track record of creating narratives and content that support complex sales cycles and drive business impact

• Comfortable creating targeted narratives and messaging for a variety of markets and personas

• Able to quickly learn new products and industries

• Excellent written and verbal communicator, with the ability to make technical concepts accessible and compelling

• Highly collaborative, with experience working productively across teams

• Strategic and hands-on, comfortable with creating strategies as well as executing on deliverables

• You thrive in fast-moving, ambiguous environments

• Intrinsically-motivated and inspired by our mission

About our team

Our team brings together deep expertise in technology, healthcare, and company-building. We’ve led teams at Apple, Google, Landmark Health, and Adobe, co-founded and exited multiple companies, shipped products used by hundreds of millions of users, and managed clinical teams caring for thousands of patients.

Backed by top-tier Silicon Valley investors, we are partnering with some of the largest senior care organizations in the U.S. to transform the future of senior living.

We offer market-competitive compensation based on experience and ability, including significant equity option grants. Our benefits prioritize your well-being with 100% company-paid premiums for health, dental, and vision coverage, along with company contributions to your HSA. We help you plan for the future with a 2% 401(k) match*, and support your physical and mental health through services like Rightway Health Advocacy and Spring Health Mental Wellness. Beyond traditional benefits, we offer a flexible time off policy, 100% paid family leave, and all-expenses-paid, in-person company offsites twice a year.

*coming in 2026