Customer Marketing Lead, Startups, EMEA
Anthropic
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
We are looking for a customer marketing leader to build and scale our customer marketing function for the Startups segment across EMEA. In this role, you'll craft compelling founder and developer success stories, design co-marketing programs with high-growth startups, and orchestrate key moments that deepen relationships with technical leaders at our most innovative startup customers across European markets. You'll work at the intersection of customer storytelling and startup ecosystem engagement—helping founders articulate their AI-powered success stories while creating authentic experiences that drive advocacy, expansion, and community growth across the region.
The ideal candidate brings deep experience in B2B customer marketing within EMEA, with a strong affinity for the startup ecosystem and a proven track record of building customer advocacy programs from the ground up. You'll execute engagement strategies that resonate with technical founders, developers, and engineering leaders while navigating the diverse cultural nuances and market dynamics across European tech hubs.
Responsibilities:
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Develop compelling customer narratives—case studies, technical deep-dives, founder testimonials, thought leadership, video content—that resonate with EMEA startup audiences and showcase how AI-native companies are building with Claude
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Define the EMEA startup customer segmentation and tiering framework, mapping accounts from early-stage through growth-stage across European markets to guide advocacy prioritization and resource allocation
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Balance high-touch programming for marquee EMEA startup customers with scalable customer marketing initiatives that reach the broader developer and founder community across the region
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Design and execute personalized engagement strategies for strategic startup accounts, ensuring programming resonates with technical founders and engineering leaders while addressing regional market dynamics
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Orchestrate key moments programming including founder dinners, customer speaking opportunities at EMEA conferences, technical workshops, and startup showcase events across key tech hubs (London, Berlin, Paris, Amsterdam, Stockholm)
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Develop EMEA startup customer advisory programs that create authentic experiences and deepen relationships with highest-value accounts and influential founders across the region
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Partner with EMEA Startups Sales leadership and Venture Partnerships to identify expansion opportunities and ensure customer marketing initiatives directly support account growth and VC portfolio engagement
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Coordinate with strategic EMEA and global VC partners on co-marketing opportunities featuring portfolio company success stories
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Build and manage a regional programming calendar that balances customer advocacy activities with strategic account engagement across the EMEA startup ecosystem
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Identify and cultivate strategic customer relationships with founders and technical leaders across EMEA who can serve as powerful advocates and reference points for the startup community
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Create content that earns respect from technical audiences—authentic founder stories, technical implementation deep-dives, and developer-focused case studies tailored for EMEA markets
You may be a good fit if you:
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Have 6+ years of B2B customer marketing experience within SaaS or technology companies, ideally within EMEA markets or with significant EMEA responsibility
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Have a proven track record building customer advocacy programs from scratch, with demonstrated success in customer storytelling, advocacy program development, and account engagement
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Have experience marketing to and building relationships with high-growth EMEA startups and technical founders
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Can speak credibly to technical audiences—understand AI concepts, developer workflows, and technical use cases well enough to identify and tell compelling stories
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Have a strategic yet hands-on approach—ability to balance high-touch marquee customer programming with scaled programs, understanding when each approach is appropriate
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Have deep understanding of EMEA market dynamics, regional preferences, and cultural nuances that inform customer engagement strategies within the startup ecosystem
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Have exceptional storytelling abilities—can identify compelling customer narratives and bring them to life across multiple formats that feel authentic, not corporate
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Have a fast-paced working style with strong bias to action—comfortable shipping 80% solutions quickly and iterating, with ability to pivot as priorities shift
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Can thrive in ambiguity and startup environments, building programs with minimal guidance
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Have a background in B2B tech, ideally with experience at fast-paced scale-ups or developer-focused companies
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Currently based in EMEA region, and if applicable, willing to relocate to London
Strong candidates may also:
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Have experience building relationships with EMEA VCs, accelerators, or partnering with VC firms to drive portfolio engagement and co-marketing
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Have previous experience at leading AI companies or marketing AI/ML products specifically
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Have experience in community building, customer advisory programs, or founder community management
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Have former founder experience or early employee at a successful startup
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Have experience scaling customer marketing programs across multiple European markets
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Have fluency in additional European languages (French/German)
Role-specific policy: For this role, we expect all staff to be able to work from our London office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Logistics
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process