About the role

As the Beneficial Deployments Marketing Lead at Anthropic, you will be the strategic architect of our social impact marketing efforts, positioning Claude as the trusted AI partner for global nonprofits, higher education institutions, life sciences researchers, and organizations focused on public health and economic mobility. This is a pivotal role that requires deep understanding of the social impact ecosystem combined with the ability to craft compelling narratives around AI's potential to benefit underserved communities worldwide.

You'll serve as the dedicated marketing interface for our Beneficial Deployments team—a large, cross-functional team dedicated to working to ensure AI benefits reach communities that need it most. Working closely with product, partnerships, sales, and communications teams, you'll bring partnership launches, features, and impact stories to market while ensuring cohesive messaging across diverse, mission-driven verticals and audiences.

This role demands someone who can set vision and strategy while being hands-on with execution—from launching product capabilities like Claude for Nonprofits and sector-specific MCP integrations, to quarterbacking demand generation campaigns that drive adoption across grantmaker organizations, operating nonprofits, research institutions, and beneficial deployments in emerging markets. Working at the intersection of AI ethics, global development, and growth marketing, you'll help shape industry conversations around responsible AI deployment while driving measurable pipeline and impact results.

This is an opportunity to define how AI reaches and benefits the communities that need it most—supporting our ambitious reach and impact goals.

Responsibilities:

• Develop and execute comprehensive marketing strategy for Beneficial Deployments across key verticals, with global remit: nonprofits, higher education, life sciences/public health, and economic mobility

• Craft differentiated positioning and messaging for distinct audiences within each vertical—from grantmaker foundations, operating nonprofits, scientific research institutions, workforce development partners, and mission-driven technology organizations

• Lead go-to-market for product and solution launches including sector-specific SKUs (e.g., Claude for Nonprofits), relevant MCP integrations (LMS platforms, nonprofit, scientific research tools, etc.), and accessibility features

• Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives such as Claude for Life Sciences and Claude for Global Health

• Drive thought leadership initiatives including impact reports and case studies that quantify Claude's real-world benefit (e.g., SROI measurement)

• Design and execute demand generation campaigns for scaled programs including AI for Science grants, nonprofit accelerator cohorts, and grantmaker partnership programs

• Identify and prioritize key conferences across social impact, global health, education, and nonprofit sectors and coordinate strategic presence and speaking opportunities

• Write and refine copy for solutions pages, campaign materials, and partner-facing content across segments

• Partner with design on visual assets that resonate with mission-driven audiences across US and global markets

• Work with our integrated campaigns and social team on Beneficial Deployments-related content calendar and posts that highlight impact stories and partnership announcements

• Build and maintain tracking infrastructure to measure campaign performance across channels (e.g., nonprofit verification flows, partner referrals, cohort conversions)

• Enable sales and partnerships teams with enablement materials, outbound campaigns, and pipeline-driving initiatives for nonprofit enterprise accounts and higher education institutions

• Support co-marketing initiatives with corporate philanthropic partners and government partnerships

You may be a good fit if you:

• Have 8+ years of marketing experience with meaningful exposure to the social impact, nonprofit, higher education, or tech-for-good space

• Have experience in a .org or social impact function at a B2B enterprise company or at a mission-driven technology organization serving nonprofits, education, or public sector

• Possess a balanced skill set combining product marketing/messaging expertise with demand generation and campaign execution

• Demonstrate proven success in both strategic vision-setting and hands-on execution (comfortable building decks, managing multi-channel campaigns, owning pipeline metrics)

• Have experience marketing across multiple audience segments simultaneously—comfortable tailoring messaging for C-suite foundation executives, nonprofit program managers, government officials, and researchers

• Are comfortable in a 0-to-1 environment—can build processes where none exist and thrive in ambiguity across diverse verticals

• Show expertise in navigating sensitive topics around AI ethics, equity, accessibility, and responsible deployment in underserved contexts

• Possess exceptional communication and storytelling skills, with ability to translate complex AI capabilities into compelling impact narratives

• Excel at cross-functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams

• Are a quick learner who can absorb context on complex programs rapidly across sectors as different as life sciences research and workforce development

• Are passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment

Strong candidates may also:

• Have worked across multiple social impact verticals (nonprofits, higher education, global health, government/public sector, workforce development) and understand their distinct buying cycles and stakeholder dynamics

• Possess experience marketing to international audiences, including comfort with emerging market contexts (Africa, India, Southeast Asia) and government partnerships

• Have experience with partnership marketing and co-marketing with foundations, NGOs, corporate philanthropic arms, and government agencies

• Show proven track record of building marketing programs from scratch at a growth-stage company

• Have established relationships within social impact conferences (Skoll, SOCAP), education conferences (EDUCAUSE, ASU+GSV), or life sciences/public health communities

• Demonstrate experience launching enterprise products with tiered pricing or discount programs (similar to nonprofit SKU launches

• Have background in impact measurement, program evaluation, or working with organizations like IDinsight on SROI methodologies

• Show success managing multiple concurrent campaigns across diverse program areas and geographies

• Possess experience with both enterprise sales-assisted motions and product-led growth strategies in mission-driven contexts

• Have exposure to life sciences research, public health systems, or workforce development ecosystems

• Have experience with AI or machine learning technology marketing

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Deadline to apply: None. Applications will be reviewed on a rolling basis.