About the Role

We are looking for a Segment Marketing Lead to build and scale marketing programs for our Commercial segment - spanning SMB, mid-market, and private equity-backed companies. This role is about creating repeatable, scalable programs that drive pipeline and revenue across the Commercial business. You’ll design and execute multi-channel initiatives from scratch: events, webinar series, workshops, digital campaigns - and build the playbooks that make them repeatable as the business grows.

The ideal candidate is a hands-on generalist with strong cross-functional skills who thrives building programs from zero. You’re equally comfortable designing a webinar series, running a regional event, orchestrating a digital campaign, and analyzing what worked to improve the next iteration. You bring strong demand generation instincts and a bias toward action - shipping programs, learning fast, and scaling what works.

This role is foundational - you’ll be building the Commercial marketing engine and establishing the programs and processes that will define how we engage this segment at scale.

Responsibilities:

• Design, build, and execute repeatable marketing programs for the Commercial segment—including events, webinar series, workshops, and digital campaigns

• Create scalable playbooks and program templates that can be repeated across markets and quarters with consistent results

• Develop and execute demand generation strategies that drive pipeline across SMB, midmarket, and private equity-backed accounts

• Partner closely with Commercial sales teams to align on priorities, goals, and engagement strategies

• Orchestrate multi-channel campaigns—coordinating across digital, events, content, and partner channels to maximize reach and impact

• Build workshop and event formats from scratch, iterating based on performance data and attendee feedback

• Analyze program performance metrics (pipeline, conversion, attendance, engagement) to identify what scales and what to sunset

• Develop segment-specific messaging and content that resonates with Commercial buyers and their unique challenges

• Collaborate with Growth Marketing, Field Marketing, Content, Partner, and Campaigns teams on integrated go-to-market strategies

• Manage program logistics end-to-end—from concept through execution to post-program reporting and iteration

Requirements:

• 5+ years of B2B marketing experience, with a strong foundation in demand generation and program execution

• Demonstrated experience building programs from scratch and creating repeatable, scalable marketing initiatives

• Hands-on experience running events, webinars, workshops, or similar engagement programs at scale

• Strong multi-channel marketing skills—comfortable orchestrating across digital, events, content, and partner channels

• Experience working closely with sales teams and aligning marketing programs to pipeline goals

• Analytical mindset with the ability to measure program impact and iterate based on data

• Excellent project management skills—ability to manage multiple programs simultaneously with strong attention to detail

• Strong content creation skills—can develop compelling copy, email sequences, event materials, and campaign assets

• Comfortable working in a fast-paced, ambiguous environment with a bias toward action

Nice to Have:

• Experience marketing to SMB or midmarket segments specifically

• Background in tech, SaaS, or AI/ML companies

• Experience with marketing automation and ABM platforms (6sense, Demandbase, HubSpot, Marketo)

• Familiarity with the private equity ecosystem and portfolio company dynamics

• Prior experience at a high-growth startup or scale-up environment