Email Lifecycle Team Manager
airSlate
Tel Aviv-Yafo, Israel
Posted on Apr 23, 2026
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine, and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
And now we're hiring a strategic Email Lifecycle Team Manager to own email-driven attributed revenue across airSlate's four products. This is a new role designed to elevate our email function beyond win-back campaigns into a full lifecycle layer — driving retention, adoption, and LTV growth in close partnership with product teams.
You'll lead a team of three email marketing specialists, set the lifecycle roadmap, and have the authority to rebuild what exists when the data justifies it.
What You'll Do:
- Own email-channel-driven attributed revenue as a business outcome — set the strategic direction for how email contributes to LTV, retention, and expansion across airSlate products.
- Define the email lifecycle communication strategy in partnership with product teams: what to communicate, when, and to whom across activation, retention, expansion, and win-back stages.
- Lead churn-prevention and win-back strategy across email and push notifications as coordinated, signal-driven programs — not one-off campaigns.
- Set the email lifecycle roadmap for 2026 and beyond: audit existing programs, identify gaps and quick wins, prioritize across four products, and align execution against attributed revenue targets.
- Define how email fits within multi-channel orchestration — establishing clear boundaries and handoffs between email, in-product messaging, and other channels.
- Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers.
- Define data requirements for lifecycle programs — specifying user signals, cohort definitions, and event triggers needed from the data engineering team, and owning those requests.
- Contribute to the revenue attribution model: partner with data teams to define lifecycle-stage-level KPIs, validate that email is correctly credited, and ensure programs demonstrate measurable incremental lift.
- Own lifecycle dashboards together with the data team to ensure attribution reporting accurately reflects email's contribution at each funnel stage.
- Leverage AI tooling (generative and agentic) to drive personalization and automation at scale across a large, multi-product subscriber base.
- Manage and develop three email marketing specialists — set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals.
- Coordinate across email development, data, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML.
- Maintain and evolve automated email journeys across all four products, with authority to rebuild or retire programs when justified by data.
- Ensure email deliverability health and list quality at scale across a large, multi-product subscriber base.
Strategic
Data & Use of Data
Operational
What We're Looking For:
- 5+ years in lifecycle, retention, or email marketing as a senior contributor or leader — B2C or B2B SaaS / subscription products at scale strongly preferred.
- End-to-end ownership of a lifecycle or retention program (strategy, journey design, segmentation, KPI ownership — not execution alone).
- Familiarity with attribution models and how attribution windows affect reported email performance.
- Experience with behavioral data and predictive models for segmentation (churn scoring, lifecycle stage classification, or similar).
- Hands-on experience with a major marketing automation platform (Braze, Klaviyo, Iterable, Marketo, HubSpot, or internal equivalent).
- Strong analytical skills — comfortable with dashboards and DWH-sourced data.
- Solid understanding of email deliverability and list health at scale (100K+ subscribers).
- Experience in a multi-product or multi-brand environment is a strong plus.
Why this role is unique:
- Real revenue impact tied directly to LTV, retention, and expansion KPIs at the leadership level.
- Own a powerful internal email platform (airEML) and extensive data sets.
- Four products to orchestrate across, with authority to rebuild programs when justified.
Tech stack: airEML, DWH and predictive scoring models, Looker / Google Data Studio, Jira, Confluence, Slack, Figma, generative and agentic AI tools
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
