VP, Marketing
airSlate
Marketing & Communications
London, UK
Posted on Mar 25, 2026
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
About pdfFiller team:
We are a passionate and ambitious team of 120+ people on a mission to succeed with our online PDF creator and editor – pdfFiller.
pdfFiller helps over 1 million SMB customers complete document-based use cases quickly and easily so they can focus on running their business. It enables SMBs to go completely paperless with seamless document editing and management from any device. pdfFiller saves customers time by always having just the template or feature you need – from invoice templates to lease agreements and online fax to notarization – always tailored specifically for small businesses. It also securely and efficiently solves financial, legal and HR-related workflows with capabilities to manage e-signature workflows and form response collection one at a time or in bulk.
About the Role:
The VP, Marketing will lead growth of a significant global brand that currently has 1M+ paying customers, 20M+ unique visitors per month and a $XXM advertising budget. The new leader will develop branding and positioning that conveys the value of the pdfFiller platform, both now and in the future, to its SMB customer base. They will partner closely with product, growth, support and engineering to continue scaling an excellent product-led growth motion and customer experience. They will also leverage pdfFiller’s proprietary marketing engine and have dotted line management of pdfFiller’s 50+ person centralized marketing team.
What you’ll do:
- Lead management of pdfFiller’s PPC and SEO strategies, leveraging pdfFiller’s proprietary “marketing engine”, $XXM marketing budget and dotted line management of pdfFiller’s 50+ person centralized marketing team.
- Define and evolve pdfFiller’s brand strategy, ensuring a modern, differentiated market narrative that drives both perception and measurable growth.
- Own the integrated marketing strategy and customer lifecycle management across acquisition, activation, retention and expansion.
- Own product marketing strategy, including positioning, messaging, competitive intelligence, go-to-market planning, and new feature launch execution.
- Lead and optimize PLG motions, including trial-to-paid conversion, onboarding, lifecycle engagement, and self-serve expansion.
- Define clear ICP segmentation and differentiated messaging to strengthen competitive positioning.
- Leverage AI-driven tools and insights to improve targeting, personalization, campaign efficiency, and decision-making.
- Oversee marketing performance metrics including CAC, LTV, funnel conversion, and revenue contribution, ensuring disciplined investment decisions.
- Collaborate with central/shared marketing resources and portfolio marketing leadership to align priorities and maximize impact.
What we’re looking for:
- 10+ years of progressive marketing leadership experience in SaaS, including experience scaling a business beyond $10M and ideally $100M ARR.
- Proven experience leading PLG strategies, including activation, self-serve conversion, and expansion.
- Strong track record in performance marketing with deep fluency in SaaS unit economics.
- Demonstrated experience incorporating AI or advanced analytics into marketing strategy and optimization.
- Success partnering closely with Product on pricing, packaging, and go-to-market execution.
- Strong analytical mindset with experience building forecasting models, dashboards, and experimentation frameworks.
- Clear, confident leadership presence with the ability to influence senior stakeholders and translate strategy into measurable business results.
- Experience operating in matrixed or portfolio environments with shared marketing resources.
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
Read our Recruitment Privacy Notice to Learn how we process your personal information.