Senior Organic Marketing Manager (SEO, LLM, Earned Media)
airSlate
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Wrocław, Poland
Posted 6+ months ago
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
Instapage is the leading landing page and conversion platform, empowering marketers to create personalized, high-performing landing pages at scale. By streamlining the process with a user-friendly interface that requires no developer expertise, Instapage enables marketers to quickly design targeted, optimized experiences for any audience or campaign goal. As part of the airSlate family of industry-leading brands, Instapage consistently earns top accolades on user review platforms and boasts exceptional customer satisfaction ratings, underscoring its value and impact.
In this critical role as Senior Organic Marketing Manager (SEO, LLM, Earned Media), you will own the organic growth strategy for Instapage—across both traditional search and emerging AI-driven discovery channels. You will blend deep expertise in SEO with cutting-edge skills in Large Language Model Optimization (LLMO), ensuring Instapage ranks prominently in both search engines and AI-powered answer engines like ChatGPT, Perplexity, and Gemini. Reporting directly to the Performance Marketing Lead, you will be responsible for developing and executing strategies that drive sustained, high-quality traffic and conversions from organic and AI-driven sources.
Responsibilities
- Own the end-to-end organic acquisition strategy across SEO, LLMO, and earned media to grow Instapage’s visibility across traditional search engines, AI-driven discovery platforms, and other earned media like review sites, listings, affiliates, and more.
- Unlock new growth strategies with a growth hacking mentality to stay on top of trends, detect channel arbitrage opportunities early, and continually experimenting to discover new revenue opportunities.
- Conduct keyword, topical authority, and entity-based optimization to build a competitive edge in high-value segments.
- Optimize Instapage’s content and technical infrastructure for AI answer engines, focusing on prompt structuring, LLM-friendly data formats, and schema optimization.
- Collaborate with content, product, and development teams to ensure all digital properties meet best-in-class technical SEO standards (Core Web Vitals, site architecture, crawlability).
- Monitor and manage content earned media sites and communities like review sites, partner content, affiliate content, listing sites, forums (Reddit, Quora etc.), interest groups (Discord, Whatsapp, LinkedIn) etc., to ensure accurate representation of the brand, and to nurture them into high quality traffic sources.
- Implement data-driven experiments to improve organic click-through rates, featured snippet capture, and AI citation frequency.
- Build and manage a robust backlink acquisition strategy emphasizing authoritative, industry-relevant sources.
- Leverage AI tools for content generation, optimization, and scaling, while ensuring brand consistency and factual accuracy.
- Track and analyze performance across all organic channels, producing actionable insights for ongoing growth.
- Stay ahead of algorithm updates, both in traditional search and emerging AI retrieval systems, to continuously adapt strategies.
- Partner with product marketing, growth, and demand gen teams to integrate organic strategies into broader GTM initiatives.
Requirements
- Bachelor’s degree in marketing, communications, computer science, or related field.
- 5+ years of organic experience across multiple channels including SEO with a track record of driving measurable traffic and revenue growth for a B2B SaaS product.
- Proven experience building organic acquisition programs that generated $2M+ in attributed annual revenue.
- Hands-on experience with technical SEO, content optimization, and backlink acquisition strategies.
- Familiarity with LLMO concepts—including prompt engineering, structured data for AI retrieval, vector search, and RAG (retrieval-augmented generation).
- Passion for SEO, up-to-date knowledge of the Google core updates and their impact, and a deep understanding of the E-E-A-T framework, entity-based SEO, and semantic search optimization.
- Experience with SEO and AI analytics tools (e.g., Ahrefs, Semrush, Screaming Frog, Google Search Console, Bing Webmaster Tools, AI-focused monitoring platforms).
- Excellent project management and cross-functional collaboration skills.
- Exceptional analytical skills with a data-first mindset.
- Clear, persuasive communication skills to influence stakeholders at all levels.
If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide🚀.
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
This job is no longer accepting applications
See open jobs at airSlate.See open jobs similar to "Senior Organic Marketing Manager (SEO, LLM, Earned Media)" General Catalyst.
