Growth Marketer
airSlate
Marketing & Communications, Sales & Business Development
Boston, MA, USA
Posted on Mar 11, 2025
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 900+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to transform how their organizations run digitally.
WorkFlow
We are a passionate and ambitious team of 50+ people on a mission to create rich customer experiences by automating their entire documentation lifecycle with a powerful all-in-one solution – WorkFlow.
WorkFlow enables businesses to create powerful documents and automate document processes. From simple tasks like editing PDFs and creating forms to eSigning, WorkFlow is everything you need to create, integrate, and automate your documents.
About the role
We are seeking a Growth Marketer who thrives in a fast-paced, high-growth environment and is eager to experiment, iterate, and optimize strategies for airSlate Workflow. This person will own and execute a full-funnel growth strategy, from demand generation to conversion, leveraging both paid and organic channels. You will be responsible for executing and scaling lead generation efforts, paid acquisition campaigns, SEO strategies, and campaign management in an evolving AI-driven marketing landscape.
Key responsibilities:
- Lead Generation Strategy & Execution: Own and drive lead generation efforts through inbound and outbound marketing, ensuring a continuous pipeline of high-quality leads that convert into customers.
- Campaign Execution: Plan, launch, and optimize multi-channel marketing campaigns (paid, organic, email, content) to drive traffic, engagement, and conversions.
- Partner Co-Marketing: Collaborate and execute co-marketing campaigns for partner ecosystems, working with integration partners, technology alliances, and strategic business relationships to expand reach, drive leads, and accelerate adoption.
- Paid Ads Strategy: Build and execute a performance marketing strategy, optimizing Google Ads, LinkedIn, Meta, and other paid channels for maximum ROI.
- SEO-Driven Growth in an AI World: Develop and implement an SEO and content strategy that adapts to AI-driven search trends, leveraging programmatic SEO, AI-generated content, and keyword optimization to increase organic visibility.
- Conversion Rate Optimization (CRO): Experiment with landing pages, G2 customer ratings, messaging, and user flows to improve conversion rates at every stage of the funnel.
- Naming Conventions & Taxonomy: Develop and enforce consistent naming conventions across marketing assets, campaigns, and analytics platforms to ensure tracking, measurement, and scalability.
- Data & Analytics: Track, analyze, and report on key growth metrics, optimizing campaigns and strategies based on performance data.
What we're looking for:
- 3+ years of experience in growth marketing, demand generation, or performance marketing (preferably in SaaS or workflow automation).
- Hands-on experience with Salesforce, Outreach, Google Ads, LinkedIn Ads, Meta Ads, SEO tools (Ahrefs, SEMrush), and marketing automation platforms.
- Strong analytical skills and proficiency in Google Analytics, Looker, or similar data tools.
- Experience executing scrappy, high-impact growth strategies with a test-and-learn mindset.
- Knowledge of AI-driven marketing trends and how they impact search, content, and lead generation strategies.
- A results-driven attitude with a passion for scaling products in a high-growth environment.
Why Join airSlate?
- Opportunity to own and drive growth for airSlate Workflow, an innovative product in the $100+ billion workflow automation market.
- A fast-paced, collaborative environment where experimentation and innovation are encouraged.
- Competitive compensation, flexible work arrangements, and growth opportunities within a scaling organization.
If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide🚀.
What we offer:
— Compensation and incentives — At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members. You’ll have skin in the game.
— Igniting your career — airSlate is a place to grow your career. You will have stellar teammates who are collaborative and curious. Our senior leadership team is accessible to all team members, and open two-way communication is always encouraged.
— Investing in your wellness — We invest in your whole well-being. In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements. We encourage you to re-energize with fun team events and generous time off policies.
We are proud of:
— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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