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Outbound Demand Generation Specialist



Sales & Business Development
United States
Posted on Thursday, February 8, 2024
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 1000+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, and US Legal Forms, empower teams to transform how their organizations run digitally.
airSlate is seeking a dynamic Outbound Demand Generation Specialist to contribute to the next chapter of our company's growth.
This position will be responsible for building outbound campaigns for multiple products, including ones that are recently launched and others that have recently been added to our portfolio through acquisition. This position plays a critical role in supporting the Marketing Team's comprehensive 360º communication and robust automation engine. Our combined monthly traffic across all brands exceeds 31 million.
As a marketing team member, you'll play a crucial role in the upcoming phase of our brand's growth as we expand and introduce new products to the market.
Explore an enticing role that offers the chance to collaborate closely with key stakeholders across the company, driving impactful decisions and contributing to a dynamic and innovative work environment.
Salary range: $88,000/yr - $115,000/yr

What you'll be working on:

  • Execute and manage outbound marketing campaigns, including webinars, events, and email campaigns, to drive a pipeline that supports the company’s ambitious marketing and sales goals
  • Execute campaigns by identifying and segmenting audiences based on ICPs, testing campaign elements, project managing creatives, launching lead nurture, and tracking efforts
  • Analyze the most efficient and effective campaign practices and implement them across other products when applicable
  • Analyze and report on the performance of all campaigns and offer recommendations for revising the campaign strategy
  • Collaborate with sales, operations, product marketing, brand marketing, and other cross-functional teams to inform and execute these campaigns
  • Apply quantitative and qualitative research to understand our partners better, improve campaign performance, and identify new opportunities

What we expect from you:

  • 5+ years of experience working in marketing
  • Bachelor’s degree
  • Demonstrated success in driving revenue growth with marketing campaigns, including email
  • Excellent written communication skills and a grasp of writing for a specific medium and audience
  • Experience working with Salesforce
  • Understanding of current email and event marketing concepts, strategies, and best practices
  • Experience with project management
  • Strong analytical skills and experience with reporting and data analysis, preferred
  • Ability to manage multiple projects with tight deadlines

Nice to have:

  • Experience in the demand generation field
  • Background in B2B marketing, ideally in tech
What we offer:
Compensation and incentives — At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members. You’ll have skin in the game.
Igniting your career — airSlate is a place to grow your career. You will have stellar teammates who are collaborative and curious. Our senior leadership team is accessible to all team members, and open two-way communication is always encouraged.
Investing in your wellness — We invest in your whole well-being. In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements. We encourage you to re-energize with fun team events and generous time off policies.
We are proud of:
airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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