Associate Product Marketing Manager
Marketing & Communications, Product
Posted on Thursday, January 4, 2024
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 1000+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, airSlate, and US Legal Forms, empower teams to transform how their organizations run digitally.
More than 1 million paying customers use our platform of solutions to automate routine document tasks with full control over their processes and their data. airSlate is backed by leading venture firms and corporate investors including G Squared, UiPath, Silicon Valley Bank, General Catalyst, Morgan Stanley Expansion Capital, and Horizon Capital.
This role is in the Product Marketing team and you will be responsible for Instapage. Instapage empowers marketers to easily create personalized landing pages that grow conversions and builds trusts with the buyer. As a product marketer, you will launch features, new packages, define key customer segments and build go-to-market plans. This is a very cross-functional, high impact role where you will be partnering closely with product, marketing and sales teams on all initiatives.
What You'll Do:
- Lead go-to-market initiatives for new capabilities, by collaborating with Sales, Product Management, Marketing and Growth other teams to drive growth and customer success.
- Conduct customer interviews, market and competitive research to inform product roadmap and go-to-market strategy
- Synthesize key market trends to position the product and identify new needs in the market.
- Develop product positioning and messaging that differentiates the product in the market.
- Build targeted personas - be the expert on buyers of the product, how they buy and their buying criteria.
- 1-3 years professional experience with at least 1 year experience developing messaging and positioning
- Excellent written and messaging skills
- Can adapt to change and embrace a growth mindset
- Ability to thrive in a fast paced environment and get things done
- Ability to position products in crowded market space and tell a compelling stories via sales and marketing content
What we offer:
— Compensation and incentives — At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members. You’ll have skin in the game.
— Igniting your career — airSlate is a place to grow your career. You will have stellar teammates who are collaborative and curious. Our senior leadership team is accessible to all team members, and open two-way communication is always encouraged.
— Investing in your wellness — We invest in your whole well-being. In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements. We encourage you to re-energize with fun team events and generous time off policies.
We are proud of:
— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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