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Sr Customer Marketing Manager



Marketing & Communications, Customer Service
United States
Posted on Thursday, September 7, 2023
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 1000+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, airSlate, and US Legal Forms, empower teams to transform how their organizations run digitally.
We're seeking a dynamic individual to lead our new Senior Customer Marketing Manager role, focused on retention, growth, and upselling. You'll craft and execute a game-changing strategy to keep our customers engaged and satisfied.
What makes this job special? You'll be the first in this role, shaping it from the ground up. Your impact will be immense, enhancing engagement and driving growth in our customer community.

What you'll be working on:

  • Analyze customer insights, behaviors and trends to develop targeted marketing strategies that drive engagement and satisfaction.
  • Define and implement data-driven programs that drive adoption, retention, expansion and upsell
  • Own the strategy, execution, & maintenance of a lifecycle marketing strategy for communications throughout the customer lifecycle.
  • Define goals, benchmarks and KPIs for lifecycle marketing programs
  • Measure and optimize the effectiveness of programs in driving customer retention and expansion
  • Collaborate with Customer Success leadership team to define and implement upsell and expansion campaigns

What we expect from you:

  • 5+ years of professional experience with at least 3 years in Customer Marketing or lifecycle marketing
  • Deep experience and positive track record for generating pipelines within the customer base
  • Strong analytical skills with the ability to interpret data and translate it into actionable strategies
  • Proven ability to build relationships with customer success and marketing teams
  • Exceptional project management skills with a track record of successfully managing complex marketing campaigns
  • Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
  • Ability to thrive and excel in a fast-paced environment
With us, you will grow professionally by doing work you are proud of and collaborating with a motivated and diverse team🚀.
Ready to lead innovation, significantly impact, and redefine customer marketing? Join us now!
What we offer:
Compensation and incentives — At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members. You’ll have skin in the game.
Igniting your career — airSlate is a place to grow your career. You will have stellar teammates who are collaborative and curious. Our senior leadership team is accessible to all team members, and open two-way communication is always encouraged.
Investing in your wellness — We invest in your whole well-being. In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements. We encourage you to re-energize with fun team events and generous time off policies.
We are proud of:
airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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