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Email Marketing Manager



Marketing & Communications
Posted on Friday, September 1, 2023
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 1000+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, airSlate, and US Legal Forms, empower teams to transform how their organizations run digitally.
And now, we are looking for an Email Marketing Manager who is prepared to contribute to the next chapter of our company’s growth.
The Email Marketing Team serves as the go-to folks for all things related to emails and push notifications for our current users.
So what does the Email Marketing Team actually do? The Email Marketing Team is the brain behind every email sent for our suite of cool SaaS products—think pdfFiller, airSlate, signNow, and more. The team handles everything from transactional emails to full-blown promotional campaigns.
But the Email Marketing Team isn’t just about sending emails. They are laser-focused on goals that matter. The team tracks the usual email metrics, but they also focus on the big picture, such as turning dormant users into active ones and keeping current users happy and engaged.
Oh, and the Email Marketing Team is really good at what they do—they have a 99% email deliverability rate to prove it. The team functions as its own unit within the marketing department, but it also serves as the go-to team when other departments need some email expertise.

What you'll be working on:

  • Email Strategy: Implement and continuously improve email marketing strategies for your assigned products.
  • Campaign Development: Ideate, strategize, and launch new email campaigns in alignment with broader marketing objectives.
  • Tech Stack & Trends: Keep abreast of the latest email marketing trends and technologies, and work on incorporating them into our existing tech stack.
  • Metrics & KPIs: Monitor email performance metrics as well as broader team KPIs. Formulate hypotheses to improve these metrics.
  • Content Collaboration: Work closely with the email writer to evaluate and fine-tune email copy.
  • Design Coordination: Collaborate with the design team to prepare visually appealing and effective email templates.
  • Front-end Coordination: Work with front-end developers to ensure email templates are implemented effectively.
  • A/B Testing: Conduct ongoing A/B tests, monitoring and analyzing results to inform future campaigns.
  • Reporting: Regularly report on campaign performance, including insights and metrics, to track effectiveness and ROI.

What we expect from you:

  • Language Proficiency: English at a B2 level or higher is a must for team communication, content evaluation, task setting, and documentation.
  • Experience: Minimum of 2 years in email marketing or digital marketing management, including agency experience.
  • Logical Thinking & Creativity: Must possess strong logical reasoning skills along with creative problem-solving abilities.
  • Self-Management: Ability to handle and manage your own tasks with strong time management skills. Transparency in project status is essential, along with an understanding of why this is important.
  • Visualization Skills: Proficiency in visualizing complex email flows and campaigns. You should understand the appropriate diagramming techniques and shapes for effective communication and planning.
  • Hypothesis Formation & A/B Testing: Understanding of how to form hypotheses and conduct A/B testing for campaign optimization.
  • Digital Marketing Acumen: Understand the role of email marketing within the broader digital marketing landscape.
  • Data Visualization: Experience in turning data into easily digestible visuals is a plus.
  • Push Notifications: Basic understanding of how push notifications function and can be integrated into the marketing mix.
  • Basic Coding Skills: Fundamental knowledge of HTML and CSS for email customization.

What helps you rock:

  • Content writing experience
What we offer:
Flexible work environment — We value the advantages of in-person collaboration and prioritize work from our offices in Wroclaw. However, we also provide flexible work arrangements to accommodate remote or hybrid options and flexible scheduling.
Professional growth opportunities — We are committed to ongoing improvement and welcome those passionate about learning. We cover professional development courses, conferences, literature, English classes, and more for each team member.
Health and well-being — We prioritize the health and well-being of our team. This is why we provide a Luxmed subscription, a multisport card for every team member, access to the office's massage room, free lunches, and healthy in-office snacks to sustain your energy.
Bonuses and compensation — On top of a competitive base salary, our team members are eligible for monthly performance bonuses of up to 10%, determined by their achievements, time commitment, and dedication.
Stock options — At airSlate, our team members are more than employees; they're business partners. We issue stock options that grant ownership in the company, allowing everyone to share in its growth.
Open communication — We encourage transparent communication from all team members at airSlate. Feel free to share your thoughts, ideas, and concerns with our management team, CEO, any member of our leadership team, or any team lead at any time.
We are proud of:
airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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