Email Marketing Specialist
airSlate
Marketing & Communications
Poland
Posted 6+ months ago
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 1000+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to digitally transform the way their organizations run.
And now, we are looking for an Email Marketing Manager who is prepared to contribute to the next chapter of our company’s growth.
The Email marketing team is the driving force behind every email sent for subscription SaaS products like pdfFiller, airSlate, signNow, and more. This team manages everything from essential transactional emails to comprehensive promotional campaigns, as well as omnichannel communication, including web push and mobile push notifications.
The focus extends beyond simply sending emails; the team is committed to achieving meaningful goals. While monitoring standard email metrics is part of the process, the primary emphasis is on broader objectives such as reactivating inactive users, maintaining satisfaction among current users, and fostering engagement. By employing a data-driven approach, the team aims to deliver highly relevant, personalized email campaigns designed to enhance user engagement and retention.
Operating as an independent unit within the marketing team, this group also serves as the go-to resource for other departments seeking email expertise.
What you'll be working on:
- Configure and execute email campaigns using our in-house email service provider, including segment creation and A/B test setups.
- Design and manage advanced audience segments to support diverse marketing initiatives.
- Build and implement multi-step automated email workflows tailored to user behavior.
- Create and maintain dashboards to track and analyze campaign performance metrics.
- Oversee and optimize the features of our internal email system, identifying and implementing improvements to enhance usability and effectiveness.
- Generate innovative strategies and data-driven ideas to deliver relevant, personalized email content that drives engagement.
What we expect from you:
- Experience working with SQL, including writing queries, aggregating data, and performing data transformations.
- Hands-on experience with email automation, including setting up and managing multichannel campaigns (email, web push, mobile push).
- Familiarity with HTML and CSS for email customization.
- Proficiency in creating charts and dashboards using tools like Amazon QuickSight, Tableau, or similar platforms.
- Understanding of A/B testing principles and the ability to analyze results and determine winners.
- Experience with setting up and optimizing email campaigns, including segmentation and automation workflows.
- Background in managing omnichannel campaigns, integrating email with other communication channels such as web push and mobile push.
- English proficiency at a B2 level or higher, essential for team collaboration, task documentation, and stakeholder communication.
- Strong analytical mindset with attention to detail and the ability to continuously learn and adapt to new tools and technologies.
- Experience with Jira for project and task management is a plus.
- Familiarity with email marketing concepts and best practices is an advantage.
If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide🚀.
What we offer:
— Flexible work environment — We value the advantages of in-person collaboration and prioritize work from our offices in Wroclaw or Bialystok. However, we also provide flexible work arrangements to accommodate remote or hybrid options and flexible scheduling.
— Professional growth opportunities — We are committed to ongoing improvement and welcome those passionate about learning. We cover professional development courses, conferences, literature, English classes, and more for each team member.
— Health and well-being — We prioritize the health and well-being of our team. This is why we provide a Luxmed subscription, a multisport card for every team member, access to the office's massage room, free lunches, and healthy in-office snacks to sustain your energy.
— Bonuses and compensation — On top of a competitive base salary, our team members are eligible for monthly performance bonuses of up to 10%, determined by their achievements, time commitment, and dedication.
— Stock options — At airSlate, our team members are more than employees; they're business partners. We issue stock options that grant ownership in the company, allowing everyone to share in its growth.
— Open communication — We encourage transparent communication from all team members at airSlate. Feel free to share your thoughts, ideas, and concerns with our management team, CEO, any member of our leadership team, or any team lead at any time.
We are proud of:
— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
Read our Recruitment Privacy Notice to Learn how we process your personal information.