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Product Marketing Manager



Marketing & Communications, Product
Posted on Wednesday, August 2, 2023
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 1000+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, airSlate, and US Legal Forms, empower teams to transform how their organizations run digitally.
airSlate is a document workflow automation platform that empowers anyone to create complex documents and automate document workflows using a single platform. Our platform scales to fit anyone’s needs from simple tasks like editing PDFs and creating forms to eSigning documents and automating workflows.
More than 1 million paying customers use our platform of solutions to automate routine document tasks with full control over their processes and their data. airSlate is backed by leading venture firms and corporate investors including G Squared, UiPath, Silicon Valley Bank, General Catalyst, Morgan Stanley Expansion Capital, and Horizon Capital.
This role is based in the Product Marketing team and will be responsible for our leading product, pdfFiller. This is a fast paced role where you will have the opportunity to learn and grow.

What You'll Do:

  • Lead go-to-market initiatives for new capabilities, by collaborating with Sales, Product Management, Marketing and Growth other teams to drive growth and customer success.
  • Conduct customer interviews, market and competitive research to inform product roadmap and go-to-market strategy
  • Synthesize key market trends to position the product and identify new needs in the market.
  • Develop product positioning and messaging that differentiates the product in the market.
  • Build targeted personas - be the expert on buyers of the product, how they buy and their buying criteria.
  • Develop retention strategies collaborating closely with marketing and product teams.


  • 3-5 years professional experience with at least 1-2 years in Product Marketing
  • Demonstrated success in collecting and using customer insight to drive product and go-to-market decisions
  • Comfortable with data, analyzing and synthesizing data from different sources
  • Ability to thrive in a fast-paced environment and get things done
  • Excellent written and messaging skills
  • Ability to position products in crowded marketspace and tell a compelling stories via sales and marketing content
  • Fluent in English and Ukrainian or Russian
What we offer:
Flexible work environment — We value the advantages of in-person collaboration and prioritize work from our offices in Wroclaw. However, we also provide flexible work arrangements to accommodate remote or hybrid options and flexible scheduling.
Professional growth opportunities — We are committed to ongoing improvement and welcome those passionate about learning. We cover professional development courses, conferences, literature, English classes, and more for each team member.
Health and well-being — We prioritize the health and well-being of our team. This is why we provide a Luxmed subscription, a multisport card for every team member, access to the office's massage room, free lunches, and healthy in-office snacks to sustain your energy.
Bonuses and compensation — On top of a competitive base salary, our team members are eligible for monthly performance bonuses of up to 10%, determined by their achievements, time commitment, and dedication.
Stock options — At airSlate, our team members are more than employees; they're business partners. We issue stock options that grant ownership in the company, allowing everyone to share in its growth.
Open communication — We encourage transparent communication from all team members at airSlate. Feel free to share your thoughts, ideas, and concerns with our management team, CEO, any member of our leadership team, or any team lead at any time.
We are proud of:
airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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